What is Roadshow? Update the most complete information 2025

If you are looking to learn what a roadshow is , how many forms of implementation there are, what the advantages are, what the costs are, and how to organize it effectively, this is the article for you! All information is carefully selected and compiled by Sixth Sense Media and drawn from our more than 12 years of experience in the profession.

1. What does Roadshow mean?

To understand clearly what roadshow is in Vietnamese, we separate it into 2 separate definitions:

• Road: Street
• Show: Performance

Putting together the meaning of roadshow, we can understand that it is a mobile performance on the street to introduce a product, service, brand or event.

Applied to the reality being implemented in Vietnam, these are product demonstrations, service and brand promotions using a fleet of synchronized vehicles that are decorated eye-catchingly and attractively. The fleet of vehicles circulates on routes with high traffic density, attracting the attention of a large number of viewers, leaving a strong impression of the brand.

Depending on each specific convoy, the advertising vehicle will be decorated in many different eye-catching ways such as: decal stickers, roadshow flags, additional advertising items, etc. In addition, some programs will have the participation of PB teams, PG roadshows, and animated mascots to increase attraction.

2. How many forms of roadshow organization are there today?

Roadshow is one of the most popular advertising services today. That is why the formats for implementing street parade advertising are more diverse than ever. Below, we would like to list the most popular forms of roadshow and the most chosen by businesses.

2.1. Bicycle Roadshow

This is one of the first forms of parade advertising implemented in Vietnam. Usually, a bicycle roadshow program will have 10-15 or more participating vehicles. Each vehicle is decorated eye-catchingly by pasting decals on the wheels, baskets, bars, roadshow flags on the back of the vehicle and has a PB or PG to control.

Bicycle parades are easy to organize, affordable, and suitable for small and medium-sized opening, promotional, and advertising events.

2.2. Motorcycle Roadshow

If you want a vehicle that can run at a higher speed and expand your media coverage, investors can consider motorbikes. Motorbike roadshows are not much more expensive to implement than bicycles.

2.3. Car Roadshow

Car roadshows bring luxury, strong impressions and more types of vehicles to choose from such as: 4-seat cars, 7-seat cars, convertible roadshows, etc. With larger vehicle sizes, the area for advertising is increased, creating more attention.

2.4. Luxury Roadshow

This is a form of advertising organized by 45-seat cars. Investors can use different forms such as: full-vehicle decals, full-glass decals, and die-cut decals. Luxury roadshow does not require a large number of vehicles, only 1-3 cars are enough to make people look back.

2.5. Double decker bus roadshow

Double-decker bus roadshow is the most premium service on the market today. In addition to the usual decal decoration, businesses can combine organizing events, activations, welcoming visitors on the 2nd floor area, etc.

2.6. Truck Roadshow

There are 3 current implementation forms:

• Stick advertising decals on truck beds
• Change the open-body design and place promotional items on the street parade
• LED screen advertising on truck bed

2.7. Vintage car roadshow

In the middle of a modern and bustling street, the appearance of vintage cars will create a different highlight and attract more attention from viewers. Usually, the types of cars chosen to participate in the parade will be small cars, kombi cars or classic motorbikes such as vintage Vespas. Because the exterior is extremely prominent, vintage cars running on roadshows do not need to be decorated too elaborately, most of them are just decals or other decorative items such as balloons, billboards, etc.

2.8. Cyclo Roadshow

This is a form of street parade advertising that has been creating great attraction recently because of its uniqueness. Cyclo roadshows are decorated in many outstanding forms such as: pasting advertising decals on the wheels or sunshades, placing creative advertising items on the vehicle, decorating the cyclo with fresh flowers,…

Currently, this advertising service is only deployed in some large provinces and cities, mostly famous tourist destinations, with available local vehicle systems.

2.9. Roadshow activation

Instead of just organizing simple street parades, businesses are now tending to combine roadshows with activations. Interactive activation activities with customers can be organized in a variety of ways such as: distributing sampling, organizing minigames, experiencing products, etc.

For example, Sixth Sense Media had the opportunity to cooperate and implement a roadshow activation campaign for the An Instant Food brand. The eye-catchingly decorated double-decker bus paraded on the street, attracting passersby. On the bus, the PG and Mascot team would welcome guests, invite them to enjoy hot cups of An porridge and An soup, or give out trial products for guests to get on the bus to see the city.

2.10. Walking Roadshow

This form is also known as Human Billboard. Compared to the form of distributing leaflets, walking roadshows have many similarities. But the prominence of this form will be much higher. Because here, PB, PG or Mascot participating will wear costumes with brand imprints, can carry advertising signs, creative advertising items to attract viewers more strongly.

Of course, walking roadshows can only be carried out within a limited scope, and cannot go as far as other forms. They are usually held in crowded public places such as walking streets, exhibitions, etc.

3. What are the advantages and disadvantages of running a roadshow?

Roadshow advertising has many advantages but at the same time there are still some limitations that investing businesses need to grasp. Specifically as follows:

3.1. Advantage

• Appearing with a prominent form, impressive format with a large-scale organized convoy easily attracts the attention of viewers.
• Businesses decide on their own route and parade time as required, suitable to accurately reach their potential customer base.
• These are short-term campaigns that last from 3 to 7 days, so they can be flexibly organized at any time.
• Demonstrate brand class, leaving a distinct impression of the business in the public’s mind.
• Especially suitable for events and advertising programs that need to create great, quick attraction.

3.2. Disadvantages

• The cost of organizing a street parade is quite high.
• The process of organizing a roadshow is quite complicated, requiring a lot of human resources and experienced people to handle situations that arise on the road.
• The procedure for obtaining a roadshow license is somewhat more difficult than other forms of outdoor advertising.
• Directly affected by factors such as weather, traffic, etc.

4. Which brands are suitable for advertising roadshows?

Roadshow advertising has been and is one of the hottest advertising services today. Impressive street performances are especially popular for important events such as openings, launching new products, introducing new projects, celebrating company anniversaries, etc. And like other outdoor advertising services, roadshow is suitable for all businesses!

During many years of providing services, Sixth Sense Media has also had the honor of supporting and implementing many projects for businesses in all fields and industries. Notable ones include: Banking, real estate, fast-moving consumer goods, education, healthcare, etc. Besides advertising purposes, roadshows can also be deployed as an effective propaganda tool, communicating about policies, meaningful major festivals of the province, city or country.

5. What is the process of organizing a roadshow?

The basic roadshow organization process will include the following main tasks:

• Plan and script the program in detail including route, time, means, etc. The more detailed the script and the clearer and more specific the division of work, the faster and smoother the implementation will be.
• Rent and decorate roadshow vehicles.
• Recruit and train staff to participate in the program.
• Apply for an organization license.
• Conduct roadshows on the streets according to the script. Note that there is always a management and operations team accompanying to handle unexpected situations.

6. How much does it cost to run a parade ad?

The cost of organizing a roadshow depends on many factors and the requirements of the investing enterprise. For example:

• Vehicle type, fleet size
• How to organize (just parade or combine with activation, leaflet distribution, etc.)
• Personnel participating in the convoy
• Venue (related to running routes, licensing costs, lobbying)
• Management costs, photography, video recording, flycam recording (if needed),…

Therefore, to get the fastest and most accurate advice on roadshow quotes for your company, please contact Hotline: 0934 519 516 .

7. Important notes to remember when organizing a roadshow event

When intending to use roadshow marketing, to ensure effectiveness, businesses need to keep in mind the following issues:

• There must always be a detailed roadshow script with a specific timeline for each task so that employees can comply and follow the correct process.
• Pay attention to the design and decoration of the parade vehicles, ensuring they are outstanding, creative and unique, but need to convey the program message in a simple, concise, clear and easy-to-understand way.
• Recruit and train professional staff with skills to handle unexpected situations, ensure discipline, high sense of responsibility, and good health.
• Must apply for a license to organize a roadshow.
• During the parade, there must be a general manager to ensure the convoy does not fall apart and to handle any unexpected incidents quickly.

8. Professional national roadshow organization company – Sixth Sense Media

With all the above notes and issues to keep in mind, what businesses need is to choose a professional roadshow organizing unit or company. And look no further because that is Sixth Sense Media.

Sixth Sense Media is proud to be a professional roadshow organizer with over 10 years of experience. We have an elite team of staff who will accompany investors throughout the entire campaign from:

• Consulting, program scripting
• Support for vehicle rental, decoration, and preparation of advertising materials
• Take full responsibility for the human resources involved
• Apply for permits and complete all legal procedures
• Manage, operate, and report continuously to investors

Talking about organizing professional, effective and economical roadshows, Sixth Sense Media is confident that it is one of the leading names that will never disappoint investors!

Outdoor Advertising Media Joint Stock Company – SIXTH SENSE MEDIA

Hanoi Office:

Address: 3rd Floor, No. 6 Nguyen Cong Tru, Hai Ba Trung, Hanoi

Tel: (0243) 237 3692

Hotline: 0982 513 898

Ho Chi Minh City Office:

Address: 459 Su Van Hanh, Ward 12, District 10, HCMC

Tel: (08) 88 589 489

Hotline: 0934 519 516

Email: contact@ssm.vn

If you are looking to learn what a roadshow is , how many forms of implementation there are, what the advantages are, what the costs are, and how to organize it effectively, this is the article for you! All information is carefully selected and compiled by Sixth Sense Media and drawn from our more than 12 years of experience in the profession. (more…)