The most beautiful images of the Korean diaper brand Bemom have appeared across Hanoi through a high-impact advertising campaign on VinBus electric buses. This advertising format is especially suitable for brands that emphasize aesthetics, seek premium positioning, and want to enhance brand recognition among the general public in the capital.

Bemom – Korean-Quality Nighttime Diaper Specialist

Bemom is a premium diaper brand from South Korea, owned by A&B International, specifically designed for nighttime use for infants and young children. With a philosophy of comprehensive care for sensitive skin, Bemom focuses not only on absorption capacity but also on safety and comfort for babies.

The product stands out with six superior features:

• Outstanding leak protection thanks to a securely stitched dual 3D side guard measuring 4.5 cm, effectively preventing leaks.
• Reverse leakage prevention, keeping the baby’s bottom dry and preventing diaper rash.
• Double absorption power with advanced 3D Ultra-Thin core technology and premium Sumitomo polymer beads. Each diaper can absorb up to 1,200 ml in just 3 minutes, ensuring dryness throughout the night.
• Cloud-soft design offers exceptional comfort without irritating the baby’s skin.
• Anti-sag, slim-fit construction, allowing babies to move freely.
• Bright colors and adorable patterns, appealing to children at first sight.

Bemom is widely distributed across major e-commerce platforms in South Korea such as Coupang and Naver, and is gradually expanding into the Vietnamese market under the positioning of a “nighttime diaper expert” trusted by mothers.

Details of the Bemom VinBus Electric Bus Advertising Campaign

With the goal of expanding brand awareness in Vietnam, Bemom launched an advertising campaign on VinBus electric buses—one of the newest public transport advertising formats in Hanoi. The campaign details are as follows:

1. Marketing objectives

The VinBus campaign was executed to:

• Increase brand visibility in the Vietnamese market, especially in Hanoi, which has a high concentration of target audiences such as young families, expectant mothers, and parents of infants.
• Build a professional, modern brand image and strengthen consumer trust in the quality of imported, authentic Korean products.
• Stimulate curiosity and product trials, laying the foundation for future promotional and distribution strategies.

2. Campaign timeline

The campaign was implemented over a three-month period, from June to September 2025. This period coincides with summer—when children are more active outdoors, sweat more, and require high-absorbency diapers that keep them feeling dry and comfortable day and night.

3. Sixth Sense Media’s competitive advantages

Sixth Sense Media managed the campaign end-to-end, offering distinct advantages:

• Years of experience in transit media, especially on electric buses—a green, eco-friendly format increasingly favored by modern brands.
• Smart route planning consulting, targeting high-traffic areas such as central streets, residential zones, hospitals, and schools to maximize exposure to the target demographic.
• Creative and appealing visuals, with clear messaging focused on “Bemom – Nighttime Diaper Expert” and highlighting the product’s triple benefits: super absorbent, super soft, and ultra-thin.
• High-quality decal printing and application, ensuring durability and aesthetic integrity throughout the campaign, even under harsh summer conditions.

4. Challenges and Sixth Sense Media’s solutions

The biggest challenge was conveying the diaper product’s benefits in a simple, easy-to-understand, and emotionally engaging way—especially since buses move quickly and exposure time is limited. Sixth Sense Media addressed this by:

• Recommending the use of emotionally resonant imagery—a mother gently holding her baby—to immediately build emotional connection.
• Designing concise, readable text using trustworthy tones of blue and white.
• Using glass panel decal application, which not only increased ad visibility but also complied with traffic safety and aesthetic standards.

Conclusion

The advertising campaign on VinBus electric buses marks a strategic step in Bemom’s entry into the Vietnamese market. With the support of Sixth Sense Media—a pioneer in transit advertising—Bemom successfully delivered a strong visual impact, capturing the attention of millions of people daily.

The campaign not only delivered excellent communication results but also represented a shift toward eco-friendly, sustainable advertising, aligning perfectly with the brand’s long-term growth strategy.

Sixth Sense Media – Outdoor Advertising & Media Agency

Hanoi Office:
Address: 3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung District, Hanoi, Vietnam
Tel: (0243) 237 3692
Hotline: +84 982 513 898

Ho Chi Minh City Office:
Address: 459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City, Vietnam
Tel: (08) 88 589 489
Hotline: +84 934 519 516

Email: contact@ssm.vn