Organizing a roadshow in Ho Chi Minh City: Boost your brand

Organizing a roadshow in Ho Chi Minh City can create a major “push” that brings a breakthrough to your communication campaign, making your product and brand stand out. The advertising campaign has an eye‑catching and impressive form, along with a specially designed itinerary to help investors reach exactly the target customer group.

Table of Contents

1. Why choose Ho Chi Minh City for roadshow advertising instead of other cities?

Ho Chi Minh City is the leading economic center of the country, also a city with a bustling pace of life both day and night. In particular, this is the most suitable location to develop outdoor advertising forms thanks to the heavy traffic flow almost all day.

Based on this feature, roadshow campaigns in Ho Chi Minh City always have high and continuous reach density. Because investors can completely decide on both the time and the itinerary of the advertising convoy according to the requirements and purposes built. Procedures and legal papers needed for the campaign are also easier to handle here.

With an impressive and outstanding form, organizing a roadshow in Ho Chi Minh City will attract almost all the attention of people participating in traffic on the street. It could be students on their way to school, office workers going to work, people going to supermarkets, shopping malls, or even researchers, market surveyors… Thus, it can be seen that the customer group reached is extremely diverse, unlimited.

Not only that, at the time it takes place, your advertising campaign is unique, not “overlapping” with others, not only without competition but also capable of “threatening” to make competitors wary. In a fiercely competitive market like Ho Chi Minh City, definitely don’t miss out on such an impressive campaign!

Hafele quảng cáo roadshow trên xe 45 chỗ — Running roadshow in Ho Chi Minh City brings the brand to appear on the busiest routes

2. What is the purpose of organizing a roadshow in Ho Chi Minh City?

Organizing a roadshow in Ho Chi Minh City can be simply understood as parades and performances on the street with vehicles designed and pasted with advertising containing the company’s images and messages. The types of vehicles running roadshow in Ho Chi Minh City are extremely diverse, creating a multi‑colorful, multi‑impressive advertising market.

Depending on each business’s purpose, the itinerary and time to run roadshow in Ho Chi Minh City can be flexibly adjusted. Normally, most brands organize roadshows in Ho Chi Minh City from 1–3 days, but there are also many campaigns lasting a week or even a month.

Roadshow advertising campaigns in general and roadshow organization in Ho Chi Minh City in particular are used for the following main purposes:

Quickly and strongly attract customers’ attention.
Introduce new products, “debut” in the market.
Consolidate and reaffirm brand position.
Grand openings, inaugurations of stores, companies, new branches, anniversary events,…

Quảng cáo roadshow ô tô HCM — Roadshows are preferred for product launch campaigns

3. Popular forms of roadshow organization in Ho Chi Minh City

Organizing a roadshow in Ho Chi Minh City has many different implementation formats. Each form brings its own prominence and impression. To help investors easily distinguish and choose, we list the most popular forms as follows:

3.1. Double‑decker bus roadshow

It is no exaggeration to say that Ho Chi Minh City is the place with the most double‑decker bus roadshow campaigns organized. Besides the quantity, the creativity and impressiveness of these campaigns are highly appreciated.

Double‑decker bus roadshows use large vehicles to advertise. The bus not only has a large size to paste advertising decals on the exterior body but also has a second floor for brands to organize activities such as performances, customer welcoming, music programs, or activation interaction with passengers on the bus.

Organizing roadshows in Ho Chi Minh City with double‑decker buses has been and is the most favorite form, suitable for large‑scale campaigns, wanting to show the brand’s different class.

Double‑decker bus roadshow with LED light boxes shining brightly at night

3.2. Luxury roadshow with 45‑seat bus advertising

An equally impressive form of roadshow organization in Ho Chi Minh City is the 45‑seat bus roadshow. Although the bus size is slightly smaller than the double‑decker, the advantage of the 45‑seat bus is that almost the entire outer area of the bus can be used to paste advertisements. Specifically, advertising decals are wrapped all over the bus exterior, except for the windshield. In addition, brands can also combine 3D mockup advertising or lightbox on the bus to make it more prominent.

Luxury 45‑seat bus roadshow is also loved by many big brands to increase awareness and impression of their products, services, and brands.

Luxury roadshow 3D ấn tượng của Sycamore Bình Dương — Luxury 45‑seat bus roadshow is very popular with real estate projects

3.3. Car roadshow

After two large vehicles, cars are also chosen a lot to organize roadshows in Ho Chi Minh City. And if talking about the diversity of vehicle types, car roadshows will definitely bring many choices for brands.

Car roadshows are usually organized in convoys of 10 vehicles or more. These can be 4‑seat cars, 7‑seat cars, or 16‑seat cars. Advertising decals are pasted on both sides of the car body, following each other on the street to create a long line of mobile billboards continuously reaching viewers.

Bridgestone tổ chức roadshow quảng cáo tại TPHCM — 4‑seat car roadshow

In addition to regular cars, as mentioned, organizing a roadshow in Ho Chi Minh City is highly creative, so investors can also consider choosing luxury convertible car roadshows, strong and healthy jeep roadshows, or luxurious classic car roadshows,…

roadshow xe mui trần — Convertible car roadshow displaying creative advertising items on the car

3.4. Motorbike roadshow

Organizing a roadshow in Ho Chi Minh City with motorbikes has many advantages. Moderate vehicle size, very easy to move deep into small roads, bringing the brand closer to road users, limiting traffic obstruction, and the display form is also no less impressive, with reasonable cost.

Motorbike roadshow convoys can be decorated in many formats. For example, pasting advertising decals on the body, attaching roadshow flags behind the vehicle, attaching LED light boxes, etc.

roadshow xe máy — Motorbike roadshow in Ho Chi Minh City

3.5. Bicycle roadshow

Bicycles are among the earliest vehicles participating in the roadshow market in Ho Chi Minh City. These seemingly simple bicycles, when decorated and organized in a convoy, also bring no less impressive results.

Bicycle roadshows are usually organized with about 10–20 bicycles or more. Each bicycle is pasted with advertising decals or roadshow flags at the back, with PBs and PGs wearing outstanding costumes. However, a limitation of bicycle roadshows is the relatively slow speed, depending on human power, so it is only suitable for campaigns running within a moderate range, not too wide.

roadshow xe đạp — Simple bicycle roadshow, easy to deploy, and its impression is “not to be underestimated”

3.6. Truck roadshow

To organize an impressive and attractive roadshow in Ho Chi Minh City, businesses should not ignore truck roadshows. Here, brands can take advantage of the square truck body to create great creativity for their campaign. For example, pasting decals on the truck body, attaching 3D mockups on the roof, or installing LED advertising screens on the truck body,…

Usually, truck roadshows rarely take place alone but are combined with other vehicles such as cars and motorbikes,…

báo giá quảng cáo trên xe tải — Truck body decorated like a gift box appearing outstanding on the street

3.7. Cyclo roadshow

A very creative form of roadshow organization in Ho Chi Minh City, seemingly simple but incredibly attractive, is the cyclo roadshow. This type of vehicle has been associated with many generations of Vietnamese people and now appears quite rarely on the streets, so when running a roadshow, it attracts even more attention.

With cyclo roadshows, brands can freely be creative. For example, pasting advertising decals on the wheels, the sunshade of the cyclo, decorating with fresh flowers, or creative advertising items placed in front of the cyclo,…

roadshow xích lô — A cyclo roadshow campaign decorated with fresh flowers is super impressive

3.8. Roadshow activation

If you want to organize a roadshow in Ho Chi Minh City to enhance awareness and directly interact with customers, you should deploy roadshow activation! This can be considered a form of advertising with a perfect combination.

Simply understood, the roadshow convoy both parades on the street and serves for interactive activities with the brand. That could be the convoy stopping to distribute gifts, flyers, or most popularly now organizing activation right on the double‑decker bus.

MC dẫn chương trình hoạt náo trên xe bus 2 tầng — MC hosting lively activities on a double‑decker bus

4. Quotation for full‑package roadshow in Ho Chi Minh City

Bringing great impression and attraction, of course, the cost of organizing roadshows in Ho Chi Minh City is not small. Depending on the choice of advertising vehicle type, advertising time, number of advertising vehicles, organization method, participating personnel, or legal procedures of each campaign, the cost will vary.

Here, Sixth Sense Media invites you to refer to the quotation for organizing roadshows in Ho Chi Minh City for some popular forms as follows:

Double‑decker bus roadshow: 50–60 million VND/vehicle/day
4‑seat, 7‑seat car: 3–4.5 million VND/vehicle/day
45‑seat car: 30–40 million VND/vehicle/day
Motorbike roadshow: 1.5–2 million VND/vehicle/day

Of course, the above costs can change if you want to upgrade, choose more luxurious vehicles, or design with different requirements. Therefore, to receive the fastest roadshow advertising quotation in Ho Chi Minh City, please contact Hotline: 0934 519 516.

5. Notes to know to organize roadshows in Ho Chi Minh City effectively

To organize roadshows in Ho Chi Minh City effectively and avoid waste, businesses should note the following points:

Plan a detailed program, suitable to the project’s budget and purpose. From there, you can choose the type of vehicle, scale, and organization method.
Build a suitable itinerary and time for organizing roadshows in Ho Chi Minh City. Pay attention to criteria such as traffic density, suitable circulation time, and routes where roadshow vehicles are allowed to operate.
Design beautiful, creative, eye‑catching advertising and highlight brand identity and messages.
Pay attention to legal aspects when organizing roadshows in Ho Chi Minh City.
Choose a reputable, professional, full‑package roadshow organization unit in Ho Chi Minh City. This will help investors solve all problems during deployment, increase efficiency, and avoid unnecessary costs.

6. Professional roadshow organization service in Ho Chi Minh City by Sixth Sense Media

Sixth Sense Media is a professional and full‑package roadshow organizer in Ho Chi Minh City. With many years of experience and the ability to deploy many previous campaigns, we directly implement, take responsibility, and ensure the effectiveness of the entire advertising campaign.

Investors using Sixth Sense Media’s roadshow advertising service in Ho Chi Minh City will:

Be consulted and have a specific deployment plan built.
Be provided with vehicle rental, design, printing, and construction.
Have project legality handled.
Have the entire campaign managed and acceptance reports continuously provided.
Receive competitive quotations with many attractive incentives compared to the market.

7. Some roadshow projects in Ho Chi Minh City by Sixth Sense Media

Sixth Sense Media provides roadshow organization services nationwide. Among them, the number of roadshow projects in Ho Chi Minh City is the most! Our capacity and experience in organizing roadshows in Ho Chi Minh City have been clearly demonstrated through successfully implemented projects.