Organizing Roadshows in Hanoi with the Best Promotional Rates in 2025

Roadshow organization services in Hanoi are implemented on many types of vehicles with diverse forms such as double-decker bus roadshows, 45-seater buses, car roadshows, motorbikes, bicycles, trucks… Advertising roadshow fleets wear “coats” with brand images and messages that attract the attention of everyone on the road.

1. Reasons why you should organize a roadshow in Hanoi

Hanoi, with its thousand-year culture, is the capital and the heart of the whole country. This is the political and administrative center of the nation, a major hub of economy, culture, science and technology, healthcare, and education. At the same time, Hanoi is also one of the top destinations not only for domestic companies but also for many international businesses.

Hanoi currently has nearly 8.5 million people living, working, and studying. Along with that, the technical infrastructure system, especially the transportation infrastructure here, has been invested in to be one of the most modern and complete in the country. And that is why outdoor advertising services such as organizing roadshows in Hanoi have many favorable conditions to develop.

A Hanoi roadshow is a parade on the streets by fleets of uniformly decorated, eye-catching vehicles that attract customers to promote a product, service, event, or brand. It is no coincidence that roadshows are among the most suitable advertising services to deploy in the capital. That’s because:

• Roadshows in Hanoi appear on streets with dense traffic, increasing reach effectiveness.
• Hanoi not only has a large population but also welcomes a large number of domestic and international tourists, expanding ad exposure.
• The advertising market in Hanoi is highly competitive, so standout roadshow campaigns will help your business avoid being “lost in the crowd.”
• Roadshows can be conducted at various times, suitable for different businesses.

2. Various forms of roadshow organization in Hanoi

As a potential market with high service demand, roadshow organization in Hanoi is provided in diverse and more creative forms. There are many forms of roadshow advertising in Hanoi, but here are some typical ones:

2.1. Double-decker bus roadshow

The hottest roadshow service in Hanoi today is undoubtedly the double-decker bus roadshow. The advantage of this service is that the double-decker bus system is always available in large quantities and is already licensed to transport passengers in the capital, so the deployment process is simpler, and advertising forms are more diverse.

Features:

• Bus decoration: Advertising decals on both sides of the bus body, not on the rear. You can add advertising light boxes or 3D mockups outside the body for greater impact.
• Route and operation time: You can rent buses for advertising while they still follow their regular tourist routes, or rent buses to run ads on specific routes and times and pick up brand guests.
• Accompanying activities: Organize activation events, mini games, music shows on the bus…

2.2. 45-seater bus roadshow

If you want to organize a roadshow in Hanoi to assert a different level for your brand, you definitely should not ignore the luxury 45-seater bus roadshow. This is a “luxury” and outstanding form of roadshow when the entire exterior body of the huge 45-seater bus is dedicated to advertising. Decals are wrapped around the bus, except for the front windshield.

Luxury 45-seater bus roadshows are particularly suitable for launching new products, promotional events, or major anniversaries.

2.3. Car roadshow

Advertising on vehicles, especially cars, is nothing new. A car roadshow is simply an upgraded, more advanced version of this form.

Instead of taxis, buses, or individual vehicles running alone each day, roadshows gather a fleet of cars to organize a brand parade on the streets. All vehicles are uniformly decorated with identical maquettes, running in a convoy along a chosen route. Campaigns usually run 4–6 hours/day, lasting from 3 days to 1 week.

Vehicles for Hanoi car roadshows can be 4-seaters, 7-seaters, or 16-seaters. Depending on the vehicle, decal size and placement vary (on doors, full rear wrap, full body wrap, on cargo boxes, with LED ads…).

2.4. Motorbike roadshow

Flexible and easy to move, able to go deep into the old quarters and narrow streets of Hanoi—that’s the motorbike roadshow. A motorbike fleet usually has at least 10 vehicles, all decorated with uniform advertising decals, possibly with flags, ad boards, or creative props behind each bike to attract attention.

2.5. Bicycle roadshow

Organizing a roadshow in Hanoi on a smaller scale and with a modest budget is the bicycle roadshow. Bikes are decorated with eye-catching decals on baskets, wheels, frames, or with flags attached behind. Because bicycles run on human power, their speed is limited and they can’t go too far.

2.6. Convertible car roadshow

For businesses wanting to upgrade their car roadshow to something more luxurious and striking, there’s the convertible car roadshow. These are high-end cars from brands like Mercedes, BMW, Audi…

Simply appearing on the streets attracts attention, so just simple decals on both sides or the front hood are enough. In addition, the open-top design allows for promoters, mascots, or creative props on board for extra branding.

2.7. Vintage car roadshow

As the name suggests, this roadshow uses classic cars or motorbikes. Popular ones include Volkswagen Beetles, Kombi vans, or vintage Vespas. Implementation is similar to other car or motorbike roadshows but with more uniqueness in brand identity.

2.8. Cyclo roadshow

Along with vintage vehicles, cyclos—though old-fashioned—are increasingly chosen for Hanoi roadshows. Cyclo roadshows are surprisingly unique. Besides standard decals, you can decorate with fresh flowers or display large-scale product models on the vehicles.

2.9. Truck and pickup roadshow

Trucks and pickups are advantageous because their cargo beds can be creatively decorated. For example, applying decals on truck beds or attaching LED screens to create mobile ads at eye level. Pickups can use open beds to display boards or props.

Small to medium trucks and pickups are chosen for easy movement in central areas.

2.10. Roadshow activation

A form that combines parades with direct customer engagement is the roadshow activation. Businesses still use vehicle fleets to attract viewers on the street, while also stopping at fixed points to host activation events, leaflet distribution, giveaways, mini games…

3. Advantages and disadvantages of running a roadshow in Hanoi

Roadshow advertising tends to be implemented in major cities with dense traffic and developed road systems. Thus, it’s no surprise that Hanoi is always among the top priorities. However, while offering many advantages, Hanoi roadshows also have certain limitations businesses should know.

Advantages:

• Fleets on the road in size and form easily catch everyone’s attention.
• Customers don’t see the ad just once; they see consecutive vehicles, increasing memorability.
• Routes and schedules are decided by the business, allowing you to run during peak traffic for maximum exposure.
• Boosts customer engagement, encourages product inquiries, event participation, and brand recall.
• A strong solution for brand building and positioning.

Disadvantages:

• Costs are higher than many other outdoor advertising forms.
• Licensing and legal procedures for Hanoi roadshows can be complicated, requiring experienced personnel.
• Convoys moving on the street can easily break apart, causing potential traffic disruption, so constant management is needed.

4. Full-service roadshow organization process in Hanoi

The process applied by Sixth Sense Media:

• Receive and study client campaign information and requirements.
• Propose solutions and plans, provide preliminary quotes, then sign the contract.
• Develop a detailed roadshow program script with full task lists for client review.
• Prepare logistics, decorate vehicles, assign personnel.
• Complete all legal procedures for the fleet.
• Operate and manage with daily reports for client tracking.
• Final acceptance of the contract.

5. Roadshow pricing in Hanoi

As mentioned, costs for organizing a roadshow in Hanoi are not small. Prices vary greatly—some campaigns cost tens of millions of VND, others hundreds of millions, even billions. The difference lies in chosen form, vehicle type, fleet size, duration, legal aspects, personnel, accompanying activities, and additional filming or photography.

In short, depending on each specific need, roadshow pricing in Hanoi will be built at different levels. For consultation and the most accurate quotation, please contact Hotline: 0934 519 516.

6. Notes for running a roadshow in Hanoi more effectively

• Ensure your budget can sustain the campaign for a certain period.
• Choose the right fleet size: e.g., 10+ vehicles (for 4–7 seaters) or 3–5 vehicles (for 45-seaters, trucks). Ideally run 3–7 days for stronger public impression.
• Map out exact routes in your target area, noting restricted roads.
• Design maquettes uniformly or in phases, ensuring creativity, clarity, and memorability.
• Complete all legal and lobby procedures before deployment.
• Always have supervisors accompanying the convoy to handle unexpected issues.

7. Sixth Sense Media – Full-service, professional roadshow organizer in Hanoi

With experience in both transit advertising and event organization, Sixth Sense Media is the trusted address for businesses planning roadshows in Hanoi.

By providing full-package services, we aim to deliver campaigns that satisfy, optimize convenience, and maximize effectiveness for our clients. All tasks—vehicle deployment, design, route planning, construction, and management—are handled by our own staff, with continuous daily reporting.

All Sixth Sense Media personnel are well-trained, executing campaigns under a complete and professional process. Our roadshow organization services in Hanoi guarantee not only quality but also optimal cost efficiency.

8. Some Hanoi roadshow projects by Sixth Sense Media

Sixth Sense Media confidently owns many distinct advantages to organize roadshows in Hanoi effectively for businesses. Proof of this is our collaboration with many different brands, including:

For all consultation and roadshow pricing in Hanoi, please contact us directly!

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516

Email: contact@ssm.vn