Motorbike Roadshow Takes Your Brand Everywhere

Motorbike roadshows are chosen by many brands thanks to their quick, simple implementation process, ability to travel on almost every road, and their power to spread brand presence everywhere. Running a motorbike roadshow is suitable for short-term campaigns such as store openings, branch launches, or new product introductions.

1. What is a motorbike roadshow?

A motorbike roadshow is understood as a form of parade on the streets with a fleet of motorbikes. The program aims to attract the attention of passersby to an important event of the brand such as a grand opening, product launch, or new service introduction.

Here, the motorbikes will be decorated in a striking, eye-catching, and uniform way. Each motorbike will be operated by a PB or PG, following the route requested by the brand. Typically, motorbike roadshows operate mainly in the central areas of provinces and cities, appearing on roads with dense traffic and high pedestrian flow.

The duration of a motorbike roadshow depends on each brand’s requirements. On average, the roadshow will be held short-term from 3–7 days, selecting peak traffic hours to attract more viewers. The convoy will move at a moderate speed, enough for customers to see and grasp the message being conveyed while limiting traffic jams or obstruction.

2. What forms of motorbike roadshows are there?

Motorbike roadshow formats are constantly improved and upgraded to be more eye-catching to consumers. Investors intending to deploy this service can refer to some of the following forms:

• Decorating motorbikes with advertising decals: This is the most common form of motorbike roadshow, with a fairly simple implementation and reasonable cost. A fleet of uniformly designed motorbikes running on the road is enough to attract huge attention from customers.

• Combining with advertising items: Motorbikes in the roadshow are further decorated with flags or signboards installed behind the bikes. This makes the convoy more impressive and attracts attention from a farther distance.

• Running motorbike roadshows combined with other vehicles: Often combined with cars such as convertibles, 45-seat buses, or double-decker buses. This combination makes your campaign more impressive than ever. However, the organization process will also become more complex and costlier.

3. Reasons why many businesses choose motorbike roadshows

Motorbike roadshows are arguably one of the most popular forms of roadshows deployed in Vietnam. This service has many advantages, supporting many businesses to implement it at various scales:

• Motorbikes are compact in size and the most suitable means of transportation for the actual traffic conditions in our country. Motorbike fleets can move and parade on almost every street, minimizing road restrictions and bringing the brand to the exact target areas.

• Motorbike roadshows move at moderate speeds, covering a wider communication area than bicycles, while causing less traffic congestion than cars.

• The form of motorbike roadshows is outstanding and easily attracts attention.

• Easy to implement, with simpler legal procedures compared to large vehicles such as car roadshows or truck roadshows.

• Affordable advertising costs, suitable for many budgets.

4. Is it expensive to organize a motorbike roadshow?

The quotation for organizing a motorbike roadshow, like other roadshow forms, does not have a fixed rate. Depending on each campaign’s requirements, the organization cost will vary, helping businesses balance a suitable budget.

Motorbike roadshow costs depend on factors such as:

• Locations and areas where the roadshow is run. Usually, roadshows organized in major cities such as Hanoi or Ho Chi Minh City will be more expensive than in medium or small provinces.

• Number of vehicles and duration of the program.

• Decoration forms and production of accompanying advertising materials.

• Personnel involved in the program: PB, PG, Mascot, logistics team, management, filming, photography,…

• Legal costs.

If customers need more detailed and accurate consultation on the roadshow quotation, please contact us directly for the fastest support via Hotline: 0934 519 516.

5. Sixth Sense Media organizes cost-effective, full-package motorbike roadshows

Sixth Sense Media is an experienced unit in the field of roadshow organization. We provide services in various forms, including many motorbike roadshow projects.

The motorbike roadshow service is fully supported by Sixth Sense Media, from: planning and scripting, vehicle rental, convoy decoration, personnel hiring and management, legal procedure support, operation, and daily reporting. With high expertise and a veteran staff, we confidently commit to both quality and optimal organizational costs.

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516

Email: contact@ssm.vn