Airport Wi-Fi Advertising: Boost Interaction – Build Your Brand

Airport Wi-Fi advertising is a solution to increase connection and interaction with customers, bringing valuable data to serve marketing and brand communication. At airports, the user group that advertising can reach is also larger, more diverse, and far more potential compared to other locations.

1. Potential from Airport Wi-Fi Advertising

Wi-Fi advertising has long been an effective communication method deployed in many different locations, from small to large scale. Among them, airports are considered the most ideal places where this form of advertising can maximize its outstanding advantages.

Airports are not only considered the gateways of a province or city but also of a country. Every day, millions of people appear in airports, including both domestic passengers and international tourists. Immigration procedures at airports also take a relatively long time, and during waiting times, Wi-Fi advertising appears as the perfect choice!

According to statistics, about 84% of users access Wi-Fi at airports. The number of passengers at major airports such as Noi Bai and Tan Son Nhat has increased to over 32.5 million arrivals (in 2016). This is enough to show the abundant potential customer base that airport Wi-Fi advertising can help investors reach and interact with impressively.

2. Forms of Wi-Fi Advertising at Airports

Airport Wi-Fi advertising is implemented through many different forms. Each form brings its own advantages, serving different communication purposes and specific customer segments of each business.

What forms of advertising can investors consider and use through Wi-Fi at airports?

• Banner Flash Advertising: The banner ad will be displayed according to a designed maquette including images, content, messages, brand names, and products. Investors can request users to view the banner for 5–10 seconds to log in to the Wi-Fi.

• Advertising TVC: Promotional videos are broadcast with a duration of about 5–10 seconds. Compared to ordinary banners, video advertising helps to convey messages more attractively and vividly.

• Data Form Survey: Requires users to provide some basic information such as name, age, gender, email, or answer some quick evaluation questions for the advertisement.

• Sharing Ads: Ads will be shared on users’ personal social networking pages so they can use the Wi-Fi.

3. Advantages of Using Airport Wi-Fi Advertising

The reason why airport Wi-Fi advertising is rated higher than deploying it in other locations is thanks to:

• Ideal customer group: Including domestic and international customers. Among them, the majority are people with relatively high incomes, a large number of high-end customers such as entrepreneurs, businesspeople, and celebrities.

• Advertising time: Wi-Fi advertising has a perfect way of reaching customers during the waiting time for immigration and luggage claim procedures. Users are often quite comfortable performing some simple actions to access free Wi-Fi.

• Brand building: Wi-Fi advertising has a strong compulsory nature, making product and brand images appear and be imprinted in customers’ minds.

• Data collection: With airport Wi-Fi advertising, businesses can segment, select the customer group they want to reach, and especially collect the necessary information from them. This is a valuable data source to build more effective marketing campaigns and remarketing later.

• Easily controlled cost: Depending on the budget, investors can balance to deploy Wi-Fi advertising campaigns. Compared to other forms of advertising also implemented at airports, Wi-Fi marketing is suitable for all businesses with proportional costs to accurately reach target customers.

4. Airport Wi-Fi Marketing Price List

Airport Wi-Fi advertising is purchased based on four different calculation methods:

• CPM (Cost per mile): Price calculated per 1000 impressions.

• CPC (Cost per click): Price per click on the ad. Investors can order any number of clicks per day for management.

• CPV (Cost per view): Applied for TVC advertising for each video view.

• CPE (Cost per engagement): Cost for each interaction with the ad.

To help you easily visualize, Sixth Sense Media provides a sample airport Wi-Fi advertising price list as follows:

5. Sixth Sense Media’s Airport Wi-Fi Advertising Service Nationwide

Sixth Sense Media is a professional provider and implementer of Wi-Fi advertising services at major airports nationwide such as: Noi Bai, Tan Son Nhat, Da Nang, Cam Ranh – Nha Trang, Can Tho, Cat Bi – Hai Phong, …

We have a modern Wi-Fi equipment system fully installed, ready to provide services instantly. SSM specialists will offer consultation, help investors plan appropriate deployments, accompany implementation, and provide detailed acceptance reports when the contract ends!

For more detailed information and clear consultation, please leave your request at: Hotline: 0934 519 516.

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516

Email: contact@ssm.vn