Advertising on VOV Traffic: Full-package Production, High Discounts

Advertising on VOV Traffic reaches the highest listener rate today, with a large portion being entrepreneurs and high-income individuals who own private cars. The programs are increasingly attractive, with clear segmentation for each specific listener group, helping businesses build a brand with “guaranteed success”!

1. VOV Traffic – The Most Listened Radio Channel in Vietnam

The VOV Traffic channel officially began broadcasting on May 18, 2009. VOV Traffic was born in the context of rapidly developing transportation infrastructure and accelerating urbanization, leading to increasingly congested roads and frequent traffic jams.

With a wide network of collaborators and reporters, VOV Traffic quickly updates all hot news during peak hours of the day. The radio channel has been recognized for its significant contribution to building traffic safety and security, especially in the two major cities of Hanoi and Ho Chi Minh City.

According to statistics, 100% of buses in these two major cities broadcast VOV Traffic during rush hours. About 1.2 million private cars regularly listen to the channel during these peak hours.

VOV Traffic is not only a simple news channel but also interacts very well with listeners. Besides traffic topics, the channel has also developed many equally attractive programs to serve listeners at different times of the day, such as: “Reflections Through the Mirror,” “Rest Stop,” “Showbiz News,” “Bones and Flesh,” “Echoes of the Night,” “Counting the Hours,” and more.

It can be seen that the potential for effectively exploiting media from the VOV Traffic advertising channel is extremely promising for many businesses.

2. Effectiveness from VOV Traffic Advertising

Among the radio systems in Vietnam today, VOV Traffic advertising has become the top choice for most businesses. Of course, the first and biggest reason is the exceptionally large number of customers exposed to the advertisements.

The listener group of VOV Traffic, who access the advertisements, is extremely diverse. This includes entrepreneurs and high-income individuals listening in private cars, passengers listening in taxis, students, elderly people hearing ads on buses, … With a rich program system, the listener age range of VOV Traffic is almost unlimited!

In addition, advertising on VOV Traffic is broadcast continuously, repeated many times throughout the day. Ads are heard while listeners are driving or working, so the rate of channel switching is very low. Therefore, the opportunity to be remembered and increase brand recognition is significantly enhanced.

Regarding costs, advertising rates on VOV Traffic during peak hours are only about 1/10 of “golden hour” television ads. The cost and process of producing audio advertisements are also significantly simpler, and updating or changing content is much easier.

3. How to Advertise on VOV Traffic Effectively?

To implement VOV Traffic advertising more effectively, Sixth Sense Media offers some tips as follows:

• Choose the right advertising time slot: It is not necessary to advertise only during peak hours. Of course, if you have a large budget, reaching more people is still a priority. Businesses can also allocate ads to other off-peak time slots that fit their target audience.

• Select the right program to broadcast ads: Based on the program content, investors can identify their listener groups. For example, products and services for young people can be advertised during dating programs on VOV Traffic.

• Build an advertising script: Radio ads are calculated by spot with durations of 30s – 60s – 90s, etc. Since the time is short and customers only hear without visual illustration, the script must be clear, coherent, and highlight the main message about the product or service. Repeating the brand name or product 2–3 times or more helps attract attention more easily.

• Produce audio advertisements: Combine narration, sound effects, music, and special effects to create highlights.

4. Sixth Sense Media’s Full-package, Professional VOV Traffic Advertising Service

Sixth Sense Media is currently a direct partner for exploiting and providing VOV Traffic advertising services without intermediaries. With the advantage of long-term experience and professional advertising production capabilities, SSM customers enjoy many special benefits such as:

• FREE consultation and planning for a detailed, suitable advertising strategy.

• Quick booking, prime slots, and attractive discounts.

• Support in advertising production: script writing, complete audio production.

If you have a need for advertising or require more detailed consultation about the service, please contact Sixth Sense Media immediately via:

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516

Email: contact@ssm.vn