Impressive Atrium Advertising That Captivates Audiences at Shopping Malls

Atrium advertising creates high attraction with its super‑impressive size, leaving a strong impression and affirming the class of the brand with thousands of consumers. These ads are placed in main lobby areas – the most crowded spots in major buildings and shopping malls nationwide.

1. What is atrium advertising?

Atrium advertising is a form of advertising placed in the open vertical spaces (atriums) of buildings or shopping malls. This means the advertisement is displayed in a large format, visible from multiple consecutive floors.

Currently, atrium advertising in Vietnam is being implemented in two popular forms:

• Atrium advertising with PP printed banners: The advertising maquette is printed on double‑sided glossy laminated posters or transparent mesh decals, fixed onto a steel frame system and hung high, or more simply installed vertically on building pillars. This type of banner is lighter in weight, but the installation process is more complex and time‑consuming as large printed banners must be hoisted and positioned.

• Atrium advertising with LED screens: This new type of atrium advertising uses large LED screens with impressive scrolling text. The LED screens are wall‑mounted, capable of displaying both images and videos vividly. When changing maquettes, it can be done easily via the central control system. However, currently the number of atrium LED advertising screens in Vietnam is still limited.

2. Advantages of atrium advertising in buildings and shopping malls

Previously, atrium advertising was almost exclusively used to promote the buildings themselves. Only recently has it been commercially exploited for enterprises, mainly in large commercial buildings such as Aeon Mall and Vincom Mega Mall.

Outstanding advantages of atrium advertising include:

• Prime high‑level locations in areas with high foot traffic, creating an impressive display reach to thousands of people every day.

• Impressive size to highlight products and brand identity at maximum level, quickly grabbing viewers’ attention.

• Diverse target audiences coming to buildings and malls, most with a comfortable spending mindset, leading to direct impact on their purchasing decisions.

• Durable specialized materials, installed at high indoor locations under ideal conditions, maintaining aesthetics and durability throughout the campaign.

• Perfect for boosting promotions and increasing revenue during festive seasons, holidays, or weekends when visitor numbers surge dramatically.

3. Distinguishing atrium advertising from ceiling‑hung banners

Atrium advertising in buildings and shopping malls is often confused with ceiling‑hung banners. To help you easily distinguish and choose the right format for your campaign, here is a comparison compiled by Sixth Sense Media:

4. Sixth Sense Media’s atrium advertising service at buildings and malls nationwide

Sixth Sense Media is proud to be among the first agencies to officially bring atrium advertising into commercial operation. We have many years of research, negotiation, and have built a list of impressive advertising locations in large buildings and shopping malls across various provinces and cities.

Our atrium advertising service is provided as a full package with a high‑quality process, from consulting, maquette design, production, installation, to maintenance and acceptance reporting.

As this is still a relatively new advertising format, don’t hesitate—contact Sixth Sense Media now to receive FREE and prompt consultation at: Hotline 0934 519 516.

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516

Email: contact@ssm.vn