From May 12 – August 24, 2025, USA Blueberries covered LCD/DF screens in 13 shopping malls, promoting the blueberry season with the message of recharging energy, staying in shape, and enjoying life.

1. Campaign Overview

• Campaign name: Introduction of USA Blueberries

• Brand/Product: USA Blueberries

• Category: Food – F&B

• Campaign period: May 12 – August 24, 2025

• Locations:

+ Ho Chi Minh City: Vincom Center Dong Khoi, Vincom Mega Mall Thao Dien, Crescent Mall, Vincom Center Landmark 81, SC Vivo City, Van Hanh Mall, Lotte Mart Quan 11, Lotte Mart Nam Sai Gon

+ Hanoi: Vincom Center Lieu Giai, Vincom Center Pham Ngoc Thach, Vincom Mega Mall Times City, Vincom Center Ba Trieu, Vincom Mega Mall Royal City

• Advertising formats: Digital Frame inside elevators, LCD standees in hall lobbies, and LED directional screens inside shopping malls.

2. Background

Blueberries have long been known as a “superfood” thanks to their high antioxidant content, rich in vitamin C, fiber, and minerals. Numerous scientific studies have proven that adding blueberries to the daily diet helps boost the immune system, improve memory, support cardiovascular health, and aid in weight management. Therefore, blueberries are becoming increasingly popular in Vietnam, especially among customers interested in nutrition, health, and a healthy lifestyle.

In recent years, Vietnam’s blueberry import market has grown strongly, with supplies mainly from the U.S., Australia, and Peru. Among them, USA Blueberries – the official brand managed and promoted in the U.S. – has affirmed its reputation for quality, freshness, and safety standards. In many countries, USA Blueberries are not only a food product but also a symbol of a green, dynamic lifestyle full of positive energy.

The launch of this campaign at major shopping centers in Hanoi and Ho Chi Minh City is a strategic move for USA Blueberries to directly approach Vietnamese consumers – a rapidly expanding potential market for premium imported fruits.

3. Campaign Objectives

• Increase brand awareness of USA Blueberries in the Vietnamese market.

• Deliver messages about health benefits and positive energy from U.S. Blueberries.

• Stimulate direct and online consumption demand via QR code channels.

• Associate the brand with a modern, healthy, and energetic lifestyle.

4. Strategy and Message

The campaign is built around the message: “USA Blueberries – Green energy from nature”, with the following highlights:

• Blueberry season – Recharge energy – Stay in shape, enjoy life: Inspiring healthy, positive living.

• Advertising screens integrated with QR codes, enabling customers to easily access more information, recipes, or make online purchases quickly.

5. Media Channels

• Digital OOH: Digital Frames in elevators, LCD standees in lobbies, LED directional screens. Advertising screens with vibrant, sharp images become highly engaging communication channels compared to static ads. Placing them in major shopping malls also elevates brand presence, reinforcing premium positioning, and directly influencing consumer decisions.

• Digital support: Encouraging customers to scan QR codes to connect with online platforms, combining offline awareness with online actions.

6. Sixth Sense Media’s Participation

In this campaign, Sixth Sense Media was the partner responsible for executing the entire LCD/DF screen advertising across 13 major shopping malls. With over 15 years of experience in the OOH industry, especially with LCD/DF and LED systems at shopping malls, Sixth Sense Media ensures:

• Strategic placement consultation to reach the right target customers.

• Professional – fast – on-time implementation.

• Transparent reporting, real photos, and optimized effectiveness for USA Blueberries.

This is not only a product promotion campaign but also proof of the power of digital OOH advertising in connecting international brands with modern Vietnamese consumers.

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516