Flora Avenue marked its footprint with an energetic Vespa motorcycle roadshow campaign, enabling this real estate brand to achieve powerful market coverage and effectively reach its target customer base. The campaign utilized luxurious Vespa motorbikes decorated with youthful, sophisticated colors, perfectly reflecting the project’s spirit and appealing to the younger customer segment.

1. Campaign Overview

Campaign Name: Launch offer announcement for Flora Avenue townhouse subdivision within the Sun Urban City Project

• Brand/Product: Sun Urban City Ha Nam
• Industry: Real Estate
• Duration: October 11 – 19, 2025
• Location: Ha Nam Province
• Operating Hours: 9:00 AM – 8:00 PM
• Execution Format: Motorcycle roadshow featuring a fleet of 20 luxury Vespa bikes, synchronized with brand identity to create a powerful visual impact on key routes.

2. Background

The Flora Avenue subdivision is a high-end low-rise product line within the Sun Urban City Ha Nam project, positioned as “the modern townhouse subdivision in the new developing center of Ha Nam province.”

Flora Avenue boasts synchronized planning, sophisticated architecture, and a complete utility system, targeting young successful customers and families looking for sustainable living and investment opportunities.

In the overall promotion strategy for the project, Sun Urban City had previously executed prominent advertising campaigns in Hanoi, such as 45-seater car roadshows and bus advertising. This time, Sixth Sense Media continued to partner with the brand to execute a motorcycle roadshow in Ha Nam, aiming to expand reach and increase direct presence around the project area.

3. Campaign Objectives

• Enhance brand awareness for the Flora Avenue subdivision during the sales launch phase.
• Attract potential customers in Ha Nam and neighboring areas, especially individual investors.
• Communicate the standout offer: “Investment capital starting from only 1.4 billion VND.”
• Create a spreading effect (buzz) at the sales point and surrounding residential areas, boosting recognition and purchase intent.

4. Strategy & Message

• Insight: Modern townhouse buyers are not only looking for a quality product but are also persuaded by reliable local presence and brand emotion.
• Big Idea: “Bringing the Investment Message to the Streets” – The Vespa Roadshow serves as a direct, visual bridge between the brand and the customers.
• Key Message: “Investment Capital from only 1.4 billion VND – Flora Avenue” directly addresses the attractive price point for investors, immediately prompting a selection decision.
• Tone & Visual: Luxurious, modern, and synchronized; reflecting the project’s youthful and dynamic spirit.

5. Communication Channels & Key Activities

The campaign was exclusively executed using the Vespa motorcycle Roadshow format – a solution effective for brand recognition while being flexible in terms of reach.

• A fleet of 20 premium Vespa bikes featured synchronized decal branding in youthful colors, a prominent logo display, and striking roadshow flags attached to the rear of the bikes.
• The PB (Promotion Boy) and PG (Promotion Girl) team wore professional uniforms, creating a modern and consistent image aligned with the message of “classy – sophisticated – reliable.”
• The route was optimally designed to directly reach the target customer group, consistently moving across central Ha Nam routes, especially around the project area.

6. Sixth Sense Media Involvement

As the consultant and full execution unit for the entire campaign, Sixth Sense Media was responsible for:

• Developing the communication concept and movement strategy tailored to the project’s specific characteristics.
• Designing the visual identity, decals, and uniforms for the Vespa fleet.
• Organizing, coordinating, and supervising field execution to ensure communication effectiveness in every key area.
• Providing a final report including real-time images and data, helping the brand evaluate effectiveness and optimize the budget for subsequent phases.

The Flora Avenue Vespa roadshow campaign not only brought superior recognition efficiency but also helped Sun Urban City Ha Nam reach the right target customer segment with a professional, approachable, and distinct image.

This clearly demonstrates Sixth Sense Media’s comprehensive OOH execution capability, especially within the real estate sector – where real-life experience and brand emotion play a decisive role in purchasing behavior.

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