VNPT selected Danang to promote its 5G and Wifi–Camera services through striking bus window-wrapping advertising. SSM executed the project end-to-end, helping the brand achieve broad coverage and strong visibility across the city.

1. Campaign Overview

• Campaign name: Advertising Vinaphone’s high-speed 5G package and VNPT’s ultra-clear Wifi & Camera services
• Brand / Implementing unit: VNPT
• Industry: Telecommunications
• Implementation period: 01/10/2025 – 31/01/2026
• Location: Da Nang City
• Advertising format: Window-wrapping (die-cut) bus advertising on Phuong Trang’s modern fleet – a mobile media solution that enhances brand coverage and maximizes citywide visibility.

2. Background

The year-end period always marks a surge in telecommunications demand: high-speed 5G usage, fiber-optic internet installation, and home security cameras all rise sharply as people prepare for the holiday season.

VNPT proactively boosted communication during this “golden window” to:

• Introduce the ultra-fast 5Gs Vinaphone data package – ideal for young users with high entertainment and remote working needs.

• Strengthen visibility for VNPT’s Wifi & Camera services – known for stability, security, and exceptional image quality.

• Leverage Danang’s profile as a tourism–technology city with stable traffic flow, dense population areas, and strong suitability for route-based media.

In a fiercely competitive telecommunications market, VNPT needed a media channel that was powerful, wide-reaching, and consistently present.

→ Window-wrapping bus advertising in Danang became the optimal choice thanks to large display surfaces, high-frequency exposure along fixed routes, and the ability to penetrate deep into residential areas.

3. Campaign Objectives

• Strengthen awareness for two core services: 5Gs Vinaphone and VNPT Wifi + Camera.

• Reinforce VNPT’s position as a leading telecommunications provider in Vietnam.

• Reach local residents effectively through high-frequency mobile advertising.

• Stimulate service registrations ahead of the year-end peak season.

4. Strategy & Messaging

Insight

Telecom users today prioritize:

• High-speed connectivity for streaming, remote work, and entertainment without lag.

• Stable home Wifi and high-resolution security cameras — especially during year-end when property protection needs increase.

Big Idea

“Powerful technology – Seamless experiences anytime, anywhere.”
The idea is visually reinforced through bold die-cut window-wrapping graphics, ensuring long-distance visibility and strong brand recall.

Key Message

• “VNPT Wifi – Strong Signal, Crystal-Clear Camera.”

• “5Gs Vinaphone – Super Speed, Super Experience.”

Short, memorable messages that directly highlight the core product benefits.

5. Media Channels

The campaign focuses 100% on Phương Trang bus window-wrapping advertising, leveraging key strengths:

• Large display surfaces – extremely eye-catching

• Wide coverage across residential areas, tourist routes, schools, shopping centers, and high-tech zones

• High repetition frequency for strong recall

• Die-cut window-wrapping creates sharper visual impact than traditional body ads

This format is increasingly favored by major corporations seeking short-term, large-scale branding.

6. Sixth Sense Media’s Role

Sixth Sense Media provided end-to-end support:

• Researching communication context and selecting optimal bus routes

• Consulting on die-cut execution to maximize visual impact

• Designing – printing – installation – quality inspection

• Operating and supervising the campaign throughout the 3-month period

• Providing periodic photo reports and media support

With extensive experience in large telecom campaigns, SSM ensures VNPT’s campaign achieves optimal communication efficiency during the high-demand year-end season.

Sixth Sense Media JSC

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