At the beginning of 2026, Viec Lam 24h launched its Tet and post-Tet communication campaign with the message “Perfect Jobs – Lucky Bonuses Await” through a large-scale bus advertising campaign across central Hanoi.

1. Campaign Overview

• Campaign name: Perfect Jobs – Lucky Bonuses Await
• Brand/Product: Viec Lam 24h
• Industry: Recruitment & employment platform
• Duration: February 2, 2026 – May 1, 2026
• Location: Hanoi
• Format: Bus window die-cut advertising on 8 bus routes with 8 travel paths covering the capital extensively

The campaign targeted job seekers looking for new career opportunities and businesses with recruitment needs after the Tet holiday. Sixth Sense Media partnered to implement the bus window die-cut advertising solution, enabling continuous brand visibility across Hanoi during the peak recruitment season at the beginning of the year.

2. Campaign Background

The period after the Lunar New Year is marked by strong workforce fluctuations:

• Workers tend to look for new job opportunities
• Businesses increase hiring to kick off annual plans
• Traffic to recruitment platforms rises significantly

Amid fierce competition among recruitment platforms, Viec Lam 24h needed a communication campaign capable of:

• Achieving wide reach with high frequency
• Maintaining continuous brand visibility
• Reaching the right audience of daily urban commuters

At this stage, bus advertising was the most suitable solution, allowing the brand to appear consistently within the everyday rhythm of Hanoi’s urban life.

3. Campaign Objectives

• Increase brand awareness for Viec Lam 24h during the peak recruitment period at the beginning of the year
• Deliver the campaign message “Perfect Jobs – Lucky Bonuses Await” in a visual and memorable way
• Reach blue-collar workers, office employees, and students in Hanoi
• Build continuous street-level presence to drive platform visits and job-seeking actions

4. Communication Strategy & Message

The campaign message “Perfect Jobs – Lucky Bonuses Await” was positioned as a New Year wish aligned with practical needs: finding a good job, securing stable income, and starting the year on a positive note.

Strategically, Sixth Sense Media advised the following approach:

• Maintain continuous presence on high-traffic routes to maximize exposure frequency
• Utilize eye-catching bus window die-cut format to optimize visual space
• Apply creative design aligned with Tet and employment themes to create a positive, engaging visual impact
• The message was repeated across multiple bus routes, helping the brand become familiar and easily recognizable in the minds of job seekers.

5. Communication Channels

The campaign focused on OOH through bus window die-cut advertising, featuring:

• 8 key bus routes
• 8 travel paths covering central districts and densely populated areas of Hanoi
• Continuous daily movement with high exposure frequency

Bus advertising enabled Viec Lam 24h to reach:

• Daily commuting workers
• Students and office employees
• Job seekers in residential areas and inner-city industrial zones

The bus window advertising format ensured strong visual prominence, enhancing brand recognition even in dense urban traffic environments.

6. Role of Sixth Sense Media

In this campaign, Sixth Sense Media served as the strategic OOH partner, responsible for:

• Consulting on the most suitable advertising format aligned with early-year recruitment objectives
• Selecting optimal bus routes and travel paths for maximum coverage in Hanoi
• Producing and installing synchronized advertising visuals with high display quality
• Managing operations and monitoring throughout the campaign

With extensive experience in large-scale OOH deployments, Sixth Sense Media enabled Viec Lam 24h to build continuous, impactful, and effective brand presence during the peak recruitment season, reinforcing the role of OOH within integrated communications strategies for recruitment platforms.

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