Risa by La Pura selected two bus routes with the most central travel paths in Hanoi to promote the project and attract investors in the capital who are interested in purchasing real estate in Ho Chi Minh City.

1. Campaign Overview

• Campaign name: Introducing location & installment support offers for owning Risa by La Pura apartments
• Brand/Product: Risa by La Pura
• Industry: Real Estate
• Duration: 21/11/2025 – 21/02/2026
• Location: Hanoi
• Format: Bus window wrap advertising on 2 central routes in Hanoi, including: 3 City Tour 03 buses and 3 buses on route 146

The bus advertising campaign was launched to introduce the Risa by La Pura apartment project to potential customers in Hanoi – investors and buyers seeking real estate ownership with flexible financial policies.

Sixth Sense Media partnered to implement an OOH solution that enabled the brand to maintain continuous visibility and stand out across central routes of the capital.

2. Campaign Background

Risa by La Pura is a standout apartment project located at the Northeast gateway of Ho Chi Minh City, attracting strong market interest thanks to its competitive advantages:

• Strategic location in the rapidly developing Northeast area of HCMC
• Attractive financial policy: apartment ownership from only VND 250 million
• Interest rate support for 2 years
• Principal grace period of up to 3 years

With accessible financial entry and long-term support policies, the project targets young buyers, individual investors, and customers in major cities looking to invest in southern real estate.

Amid intense communication competition in the real estate market, reaching customers in Hanoi – a key hub with a large investor base – became a strategic priority. The brand needed an advertising channel capable of:

• Delivering continuous wide coverage
• Appearing across central urban routes
• Capturing the attention of financially capable and investment-minded audiences

Bus advertising in Hanoi was selected as the optimal solution to maintain daily brand presence and directly reach target customers within the rhythm of urban life.

3. Campaign Objectives

• Increase awareness of the Risa by La Pura project in the Hanoi market
• Communicate key highlights about location and attractive financial policies
• Capture the interest of real estate investors
• Maintain continuous street-level presence to support sales and consultation activities

4. Strategy & Communication Message

Sixth Sense Media advised implementing the campaign with a strong focus on coverage and frequency, allowing the project to naturally reach target audiences during their daily commutes.

The communication strategy included:

• Selecting bus window wrap advertising to maximize display area
• Developing clear visuals highlighting key financial incentives
• Maintaining continuous presence across central Hanoi routes
• Leveraging bus routes with high traffic and diverse audience exposure

The communication message emphasized the accessibility of apartment ownership with reasonable financial entry and long-term support policies, making the project more approachable and appealing to customers in Hanoi.

5. Communication Channels

The Risa by La Pura bus advertising campaign in Hanoi was deployed as follows:

• 6 buses with synchronized advertising visuals
• Operating on 2 central routes: City Tour 03 and route 146
• Routes passing through dense residential areas, office districts, and commercial centers
• Continuous daily movement with high frequency

The bus window wrap format helped the project stand out on the streets, attracting attention even in heavy traffic environments while maintaining consistent brand visibility throughout the campaign period.

6. Role of Sixth Sense Media

In this campaign, Sixth Sense Media served as the strategic OOH partner, responsible for:

• Consulting on advertising formats aligned with campaign objectives
• Proposing optimal bus routes and coverage in Hanoi
• Designing, producing, and installing synchronized bus window advertising
• Operating, monitoring, and ensuring display quality throughout the campaign

With extensive experience in executing OOH campaigns for the real estate sector, Sixth Sense Media helped Risa by La Pura build a strong brand presence in the Hanoi market, increase awareness, and effectively support the project’s communication and sales activities.

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