Summer Sun Tour – SunGrow’s Green Energy Journey Activation

In summer 2026, SunGrow launched Summer Sun Tour – Green Energy Journey, bringing clean energy solutions closer to consumers across multiple provinces and cities in Vietnam. The activation series was implemented in collaboration with Sixth Sense Media at four locations: GO! Thanh Hoa, GO! Thai Binh, LOTTE Mart Can Tho, and Vincom Da Nang.

1. Campaign Overview

• Campaign name: Summer Sun Tour – Green Energy Journey
• Brand/Product: SunGrow
• Industry: Renewable Energy – Solar Power Solutions
• Campaign period: Weekends throughout August and September 2026
• Operating hours: 09:00 – 20:00
• Locations: GO! Thanh Hoa, GO! Thai Binh, LOTTE Mart Can Tho, and Vincom Da Nang
• Activation format: Activation featuring product display booths, consultation activities, and a lucky draw minigame with prizes

2. Campaign Background

Established in 1997, SunGrow is a brand specializing in renewable energy technology, providing solutions such as solar power systems, inverters, energy storage systems, and other clean energy products. With a focus on accelerating the transition toward sustainable energy, SunGrow offers solutions designed to meet diverse needs, from households to businesses.

However, energy products and solutions are often highly technical, making it difficult for consumers to fully understand how they work and the practical benefits they can bring to everyday life. Therefore, SunGrow chose activation as a direct touchpoint to move beyond purely technical product information, giving customers the opportunity to see, explore, discuss, and receive on-site consultation.

The Summer Sun Tour – Green Energy Journey series was carried out at high-traffic shopping malls, leveraging visitor and shopper traffic to naturally reach a diverse range of potential customers.

3. Campaign Objectives

• Increase SunGrow’s brand awareness in the Vietnamese market through a direct presence at high-traffic locations.
• Introduce products and green energy solutions to consumers through a visual, accessible, and easy-to-understand format.
• Create opportunities for direct consultation, helping customers gain a clearer understanding of the products and the benefits of using clean energy.
• Drive engagement and brand recall through the lucky draw minigame and promotional gifts.
• Promote a greener lifestyle, encouraging consumers to pay greater attention to smart and sustainable energy use.

4. Communication Strategy & Key Message

Insight

Consumers are increasingly interested in solutions that can help optimize living expenses while supporting a more sustainable lifestyle. However, when it comes to solar power and clean energy solutions, many still perceive the field as complex and difficult to approach, with limited understanding of its practical benefits in everyday life.

Therefore, to spark consumer interest, brands need to go beyond simply communicating about technology. They need to help customers see, experience, and understand the value of green energy in a more approachable way.

Big Idea: Summer Sun Tour – Green Energy Journey

Inspired by the energy of summer, Summer Sun Tour brings the journey of discovering green energy to familiar shopping and lifestyle destinations.

Through activation booths, SunGrow transformed concepts surrounding renewable energy into a direct experience, where customers could stop by, explore products, receive consultation, and participate in interactive activities.

This was not only the brand’s journey, but also a journey to bring consumers closer to a modern, smart, and sustainable way of living.

Key Message: Embrace the Sun Smartly – Live Green Every Day

The key message highlights the idea of harnessing natural energy intelligently while encouraging individuals to begin adopting a greener lifestyle through practical choices in their everyday lives.

5. Communication Channels

At each activation location, SunGrow created an activation booth combining product experiences with interactive activities for customers:

• Product Display: Visually showcasing SunGrow’s green energy products and solutions.
• On-site Consultation: Booth staff provided information, answered questions, and offered consultation to visitors.
• Lucky Draw Minigame: Customers participated in an interactive activity for a chance to receive gifts from the campaign.

6. Sixth Sense Media’s Role

As the activation implementation partner, Sixth Sense Media contributed to bringing Summer Sun Tour – Green Energy Journey to life across four locations nationwide. Sixth Sense Media developed an execution plan to ensure consistency in visual identity, customer experience, and operational quality at each activation site.

• Planned and executed the activation according to the campaign requirements.
• Coordinated booth construction and installation of branding elements at each venue.
• Arranged and managed staff for activation activities.
• Organized consultation and product introduction activities and guided customers through the experience.
• Operated the lucky draw minigame and prize distribution activities.
• Monitored, managed, and addressed issues arising throughout the activation period.
• Conducted acceptance procedures and compiled activity images from each location.

With extensive experience in executing multi-location activation campaigns, Sixth Sense Media partnered with SunGrow to create a nationwide green energy experience journey – connecting technology, interaction, and direct experiences to bring the message “Embrace the Sun Smartly – Live Green Every Day” closer to consumers.

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516

Email: contact@ssm.vn