Advertising on buses nationwide: Wherever there are buses, there is Sixth Sense!

Advertising on buses brings communication campaigns that are more outstanding, more proactive and more breakthrough. With impressive forms of display together with high frequency operation repeated many times a day, not only does it attract great attention, the advertisement is also remembered by users more.

1. Why should you advertise on buses in Vietnam?

Advertising on buses is one of the most effective forms of advertising on means of transportation in Vietnam today, first appearing in the United States, Germany and France. Gradually, with the practical effects it brings, this advertising service quickly spread to many other countries, including Vietnam.

Based on the actual deployment situation, including both the bus system and traffic volume in Vietnam, advertising on buses has all the favorable conditions to develop!

Firstly, buses are now fully present in all provinces and cities. Especially in big cities such as Hanoi and Ho Chi Minh City, the number of vehicles in operation is from 1200–2000 vehicles. That means bus advertising images will be widely spread.
Secondly, buses operate continuously from 12h–16h/day, on fixed routes that do not change. Thus, advertising is transmitted continuously and stably in a precisely targeted communication area!
Thirdly, in big cities, during rush hour, when traffic is crowded, when stopping at red lights, advertising on buses maximizes its effectiveness. Road users on all types of vehicles will see and pay attention.
Finally, the forms of advertising are displayed impressively, eye‑catchingly both inside and outside the bus. Together with repeated frequency, the level of brand awareness and recall increases.

2. Forms of advertising on buses

Advertising on buses is shown both inside and outside the bus, as well as at waiting points, shelters, and bus stations. A summary of advertising forms currently being used includes:

• Advertising covering bus windows: In this form, bus banner advertisements are displayed at maximum area. Advertising decals extend from the body up to cover the bus windows (applied in Ho Chi Minh City) or only part of the windows (in Hanoi).

• Advertising on the body of the bus: Deployed nationwide. Mobile bus billboards, positioned at eye level, attract the attention of all passersby.

• Advertising on bus handgrips: Each vehicle has from 20–40 handgrips for advertising. There are 2 advertising formats on handgrips: 2D advertising (posters, advertising decals) and 3D advertising (actual product boxes).

• Advertising at bus shelters: Low‑level billboards with a lighting system that stands out 24/24h, protective roofs that help make advertising more durable. In addition, some shelters are being implemented as LED advertising screens showing impressive images or videos.

3. Is bus advertising expensive?

Bus advertising costs include: bus rental cost, bus advertising decal installation cost, and decal maintenance cost throughout the campaign. However, most bus advertising companies/agencies apply a package price right from the initial contract for investors.

The price for bus decal advertising changes in each province and each form. For example, the price for bus window‑covering advertising in Hanoi is about 40,000,000 VND/vehicle/3 months while in Ho Chi Minh City it is 145,000,000 VND/vehicle/3 months. Meanwhile, when running bus advertising in medium and small provinces, the price will be “softer”, ranging from about 18,000,000 – 26,000,000 VND/vehicle/3 months.

To receive the most accurate and detailed quotation for bus advertising in each province, please contact directly Hotline: 0934 519 516.

4. Professional nationwide bus advertising company – Sixth Sense Media

Sixth Sense Media has had more than 15 years of accompanying and contributing to the success of many bus advertising campaigns throughout Vietnam. We are very honored and proud to become the strategic partner of both domestic and foreign businesses.

Sixth Sense Media provides comprehensive bus advertising services across 63 provinces and cities. We help investors build plans, accompany them throughout implementation and commit to both quality and work progress.

Choosing Sixth Sense, you not only ensure effectiveness in increasing sales and building your brand, but also the ability to optimally save your communication budget!

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516

Email: contact@ssm.vn