Advertising on Cars: Luxurious Advertising – Stable Costs

Advertising on cars and Grab vehicles is becoming a communication trend favored by many businesses. Eye‑catching displays, guaranteed routes, and especially GPS tracking features help investors measure effectiveness and ensure that the advertising budget is used appropriately and optimized.

1. The formation of personal car advertising services in Vietnam

In the last months of 2015 and early 2016, the concept and service of ride‑hailing taxis began to form and develop in Vietnam. The two biggest names known at that time were Uber and Grab. However, with the billion‑dollar brand merger, Uber officially withdrew and handed over the market, making Grab the largest ride‑hailing company in our country.

These milestones in the formation of ride‑hailing companies were also turning points in the transportation advertising market. Car advertising appeared, bringing many more advantages and utilities for businesses.

Consumers love using ride‑hailing taxis because they feel like riding in their own cars. And advertisers love placing ads on GrabCars even more when their brands become exclusive!

Currently, car advertising services, advertising on personal cars, are being deployed in large, developed cities. Specifically, car advertising in Hanoi, Ho Chi Minh City, Da Nang, Can Tho, Quang Ninh, Nha Trang, … These are places where GrabCar operations are extremely developed with 800–2000 vehicles operating in each city.

2. Features of car advertising services

One outstanding advantage of car advertising compared to buses or traditional taxis is that the entire area allowed for advertising on the car’s exterior is reserved for the brand. There is no additional contact information or logo of the ride‑hailing company.

Advertising decals are applied on all four doors of the car. The maquette area is maximized, so images and communication messages are displayed impressively, creatively, and attractively.

The advertising cars used in the Grab system are all carefully selected vehicles. Most are new, modern models that are regularly cleaned and maintained by the car owners themselves. Thanks to that, advertising on personal cars is always guaranteed to be optimal in terms of aesthetics and exterior appearance.

In addition, some businesses are gradually deploying additional interior advertising forms such as hanging brochure pouches or LCD screens. However, because the number of passengers reached is smaller and the cost (for LCD screens) is quite high, advertising on the car body remains the preferred option.

3. Advantages of car advertising

Advertising on personal cars appeared quite late in the transportation advertising market in Vietnam, when bus and taxi advertising had already secured their positions. However, that does not make this service less competitive. In fact, right from the first campaigns deployed, car advertising has clearly shown its superiority when it:

• Creates impressive mobile billboards on the streets.

• Offers a place where brand and product ads become exclusive, without sharing communication space with anyone else.

• Advertising on Grab with a large, systematic fleet, GPS tracking management, and route activity commitments.

• Cars run continuously and steadily on the road, ensuring ads are continuously broadcast, reaching thousands of people every day.

• Costs are controlled, managed, and used most effectively!

4. Do drivers benefit from renting out their cars for advertising?

Car advertising services not only attract businesses but also a large number of drivers. The benefits of car advertising are not only for those aiming to promote but also for the car owners themselves.

When agreeing to rent out their cars for advertising, drivers are assured that:

• Applying advertising decals on cars does not require permits and fully complies with traffic laws.

• They have a stable monthly income from allowing ads on their cars.

• Car paint is covered by warranty from the advertising unit, which is responsible if there is any peeling or damage caused by the decals.

5. Sixth Sense Media and nationwide professional personal car advertising services

Joining the market from its early days, up to now, Sixth Sense Media has mobilized and built a car advertising community of over 3,000 vehicles covering many provinces and cities nationwide. Our car advertising services use the Grab advertising system entirely to ensure the highest efficiency for your communication campaigns.

As a result, all projects are guaranteed in terms of:

• Colors and types of vehicles according to customer requirements.

• Commitment to monthly mileage, reaching 2,000–2,500 km/car/month.

• Full‑package services with dedicated warranty.

• Competitive quotes with many attractive incentives.

For detailed consultation and advertising support, please contact:

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516

Email: contact@ssm.vn