Advertising on the Cat Linh – Ha Dong Metro – A New Highlight for OOH Advertising

Advertising on the Cat Linh – Ha Dong Metro, once put into operation, has brought a new and highly attractive communication channel with excellent brand‑building effectiveness. As one of the pioneering units in exploiting this service, let’s learn more with Sixth Sense Media and contact us right away to get the best advertising quote!

Table of Contents

1. Cat Linh – Ha Dong Metro – The first elevated urban railway in Hanoi

After 10 years of waiting, on the morning of November 6, 2021, the Cat Linh – Ha Dong Metro officially began commercial operation. This is also the first elevated urban metro in Vietnam, marking a new development in the country’s road traffic infrastructure.

The metro line has a total of 13 metro trains. A highlight is that each train can carry up to 960 passengers – a much larger number than buses. During peak hours, the frequency is every 6 minutes and on average there will be 10 trips per hour in each direction. Operating hours are from 5:00 a.m. to 11:00 p.m. daily.

The route of the Cat Linh – Ha Dong Metro passes through 12 stations: Cat Linh, La Thanh, Thai Ha, Lang, Thuong Dinh, Beltway 3, Phung Khoang, Van Quan, Ha Dong, La Khe, Van Khe, and Yen Nghia. This is one of the traffic‑dense corridors where congestion often occurs. Therefore, the Cat Linh – Ha Dong Metro is extremely reasonable and helps reduce pressure on urban traffic.

The Cat Linh – Ha Dong Metro is also the most modern urban railway that people have access to so far. Not only are the metro cars upgraded, but the modern and spacious station system has also become a top destination attracting passengers and tourists wanting to experience Hanoi from above.

2. Exploiting the advertising service on the Cat Linh – Ha Dong Metro

The operation of the Cat Linh – Ha Dong Metro not only brought great joy to Hanoi residents but also opened up an entirely new form of advertising on public transport. If previously we only saw articles and images of advertising on metro systems abroad, now it has become a reality in Vietnam.

Advertising formats on the Cat Linh – Ha Dong Metro are continuously being researched, seeking the most prime locations for businesses to promote their products and brands. Initially, the advertising formats deployed include:

2.1. Advertising on escalators

Escalators help passengers move easily up and down the elevated stations. Businesses can utilize both sides of the escalator body to apply large, eye‑catching decal ads that attract attention.

2.2. Advertising at elevators in stations

Besides escalators, the Cat Linh – Ha Dong stations are also equipped with elevators. These are frequently used by passengers to move within the station. Ads can be deployed in two ways: applying decals on elevator doors or installing LCD screens, Poster Frames inside the elevator.

2.3. Advertising at stairways

The stairways of the Cat Linh elevated metro stations are wide and spacious, also suitable for placing ads. You can use the empty wall spaces on both sides of the stairs to place posters or billboards.

2.4. Billboards and light boxes

The system of light boxes and wall‑mounted billboards has many installation positions inside the stations. The sizes are diverse and will be designed appropriately for each specific location.

2.5. Advertising at ticket vending and checking areas

This is an area where ads will reach all passengers using the Cat Linh – Ha Dong Metro. Implementation is quite simple: apply decals of suitable size on ticket vending machines and automatic entry/exit gates.

2.6. Advertising inside the metro cars

The advertising space inside the metro cars is ideal for businesses that want to reach passengers throughout their journey. Currently, ads can be placed on metro handrails and banners on the car walls. In the near future, there will also be installations of modern electronic advertising screens inside the metro cars.

3. Great prospects from advertising on the Cat Linh elevated metro

Right when the Cat Linh – Ha Dong Metro began operation, the advertising market became hotter than ever. It’s easy to see the huge potential of advertising on this metro line for businesses:

A completely new advertising form, a breakthrough in the OOH advertising market in Vietnam, making advertising on the Cat Linh – Ha Dong Metro extremely attractive.
Diverse advertising formats, offering businesses many choices.
Access to a very large number of passengers. In just the first two days of operation, the Cat Linh – Ha Dong Metro served over 80,000 passengers.
Waiting time or travel time on the metro is at least 5 minutes, creating golden opportunities for ads to attract and be remembered.

The public’s attention toward the Cat Linh – Ha Dong Metro will certainly continue for a long time. Therefore, this is the perfect time to implement advertising on the Cat Linh – Ha Dong Metro!

4. Process of implementing advertising on the Cat Linh – Ha Dong Metro

Similar to other outdoor advertising projects, Sixth Sense Media implements advertising on the Cat Linh – Ha Dong Metro with a full‑package process as follows:

Receive information and understand advertising requirements from clients.
Conduct surveys, advise on positions and formats, and develop detailed plans.
Design and print advertisements.
Execute installation according to the schedule.
Provide regular reports and warranty throughout the campaign.

5. Advertising rates on the Cat Linh Metro line in Hanoi

Sixth Sense Media has updated advertising rates for the Cat Linh – Ha Dong Metro and detailed lists of advertising locations. We balance and offer suitable pricing, and in the initial exploitation phase, there will be many very good promotions.

Customers interested in receiving the earliest advertising rate sheet for the Cat Linh – Ha Dong Metro, please contact directly via Hotline: 0934 519 516 (Mr. Trung Anh).

6. Contact Sixth Sense Media for Cat Linh – Ha Dong Metro advertising

Always staying ahead of trends and quickly updating new, unique advertising formats for customers, contact Sixth Sense Media now if you want to be one of the first brands to appear on Cat Linh – Ha Dong Metro ads.

With over 15 years of experience, Sixth Sense Media is fully prepared to provide the highest‑quality metro advertising campaigns for our clients. As always, we offer firm commitments and ensure optimal benefits for customers in every project.

All consultations are free and quick via: 0934 519 516.

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516

Email: contact@ssm.vn