Advertising on VinBus Electric Buses: Service – Pricing

With a modern, high‑quality fleet, advertisements on VinBus electric buses are displayed with enhanced aesthetics and impressive customer attraction. The VinBus electric bus advertising service has been deployed across 3 cities, including Vietnam’s two largest cities—Hanoi and Ho Chi Minh City—and the famous tourist destination Phu Quoc.

1. VinBus – The first electric buses in Vietnam

Electric vehicles are the trend in modern transportation. Besides personal vehicles, many developed countries have introduced electric vehicles into public transportation systems. In Vietnam, VinBus is the first smart electric bus system, operated by VinFast.

The purpose of VinBus electric buses is to ease traffic congestion in major cities. They run on clean energy, are noiseless, and emit no pollutants. Onboard amenities include free Wi‑Fi, USB charging ports, entertainment screens, a security camera system, journey monitoring, and dedicated access for disabled passengers.

Although only recently deployed in Hanoi, Ho Chi Minh City, and Phu Quoc, VinBus electric buses have received very positive feedback from passengers. The buses are modern, smooth, and the drivers and attendants are well‑trained, courteous, and satisfy passengers.

After about two years in operation with diverse routes covering three cities, the VinBus electric bus advertising service was officially launched.

2. Advertising formats on VinBus electric buses

Advertising on VinBus electric buses is divided into external and internal formats:

2.1. External bus advertising

This is the largest and most eye‑catching format: decals applied to the bus exterior.

VinBus electric buses are large, so display space is slightly expanded. Advertising decals are applied as die‑cut window‑wrapping. The materials are specialized outdoor decals: PP decals on the lower body and mesh decals on the windows. Compared to traditional buses, VinBus buses also allow an extra display strip along the upper door edges, expanding the visible area.

Ads displayed on the exterior are visible everywhere the bus travels, reaching thousands of viewers daily.

2.2. LCD screen advertising inside VinBus buses

Each VinBus is equipped with two entertainment screens—one at the front and one at the rear. These high‑resolution screens are mounted high, visible to all passengers.

LCD advertising is shown in spots (15–30 seconds each) with frequencies from 120–240 spots per day. Passengers spend several minutes on board between stops, providing repeated exposure to these ads in a captive environment, which helps strengthen brand recall.

2.3. Advertising at VinBus shelters

VinBus shelters are uniquely designed and installed in Vingroup urban areas and resorts. They are modern with roofs and benches. In addition to bus ads, businesses can also advertise at these shelters, similar to regular bus stop advertising, with ad panels on the inner face and sides. Double shelters offer even larger ad spaces.

3. Where is VinBus electric bus advertising implemented?

Initially, VinBus ads were deployed within Vinhomes urban areas, targeting residents and tourists. With the green transport strategy, VinBus is expanding, giving advertisers broader and more diverse exposure:

• Hanoi: Ads run on buses operating within Vinhomes and 9 routes entering various city center roads.

• Ho Chi Minh City: Ads run on 2 routes in Vinhomes Grand Park and 1 route connecting to inner‑city destinations.

• Phu Quoc: Ads run on routes serving passengers from the airport to entertainment/resort areas and internal routes—ideal for premium brands targeting domestic and international tourists.

4. Advantages of advertising on VinBus electric buses

Compared to conventional buses, VinBus advertising offers outstanding benefits:

• High‑quality fleet: New buses, regularly cleaned, with striking black and green colors that stand out on the streets, enhancing ad aesthetics.

• Diverse routes: Connect Vingroup urban areas, entertainment, and commercial zones to key city destinations, ensuring broad exposure.

• Stable operation: Monitored via journey control software, guaranteeing continuous ad visibility.

• Multiple ad formats: External, internal, and shelter options to target specific audiences.

• Cost‑effective: Pricing is not much higher than traditional bus ads, making it suitable for long‑term brand campaigns.

5. Pricing for VinBus electric bus advertising

With its impressive effectiveness and high‑quality audience, advertising on VinBus electric buses costs slightly more than traditional buses. Pricing depends on format, routes, number of buses, and campaign duration:

• Exterior window‑wrap ads: 35–40 million VND/bus/month

• LCD screen ads: 20–85 million VND/route/month (shown on all buses on the chosen route)

• VinBus shelter ads: Contact for location‑specific pricing

Note: Rates are for reference only and may change. VinBus advertising also follows specific operational guidelines. Limited bus inventory means early booking is recommended.

For consultation, pricing, or to reserve ad space, contact Hotline: 0934 519 516.

6. Sample VinBus electric bus ad campaigns

Since late 2021, VinBus advertising has been used by various brands. Initially dominated by Vingroup projects, it now serves a wide range of advertisers:

7. Sixth Sense Media – Professional VinBus electric bus advertising

Sixth Sense Media is a direct partner for VinBus electric bus advertising with over 15 years of experience in out‑of‑home media. Our team and facilities handle campaigns from A to Z.

We provide full‑service packages, guarantee quality and timelines, and offer the most competitive pricing for VinBus advertising.

For the fastest support, please contact us directly via Hotline: 0934 519 516.

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516

Email: contact@ssm.vn