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Bus Advertising in Ho Chi Minh City – A Golden Market for Thousands of Businesses
If anyone calls bus advertising in Ho Chi Minh City the second most ideal market, then no one would dare claim to be number one! With a variety of impressive formats, bus advertising creates truly effective campaigns that leave a strong mark for investors’ brands.
1. Impressive information about the bus system in Ho Chi Minh City
With nearly 9 million residents living and working here, the demand for transportation and public transit in Ho Chi Minh City is enormous. This has driven the city to build the largest bus system in the country.
The entire city currently operates nearly 3,000 vehicles, running on almost 200 routes, both urban and interprovincial. Because the demand from residents and tourists is constant, buses in HCMC run continuously for 14–16 hours a day with a frequency of only 5–10 minutes per trip.
The number of passengers served per day can reach more than 1 million. Alongside the bus network, thousands of bus stops and shelters have been built to ensure the best service for passengers.
With such a strong transportation foundation, there is no reason why businesses wouldn’t take advantage of bus advertising in Ho Chi Minh City!
2. Bus advertising services in Ho Chi Minh City
Bus advertising in HCMC is offered in a variety of formats. Depending on the specific requirements of a campaign and the available budget, investors can consider and choose the most suitable option for their business.
2.1. Full‑window bus wrap
Advertising decals are applied from the lower body of the bus all the way up to the windows, with an impressive size of 15m²–22m² for both sides. This is currently the format with the largest display area on the bus exterior, turning each bus into a giant mobile billboard that cannot be ignored.
This format is currently applied to all inner‑city routes.
2.2. Side‑panel bus advertising
Decals are placed at eye level on both sides of the bus body, reaching a wide range of road users. Although the display area is smaller compared to the full‑window wrap, it is still highly effective in delivering information.
This format is currently implemented on routes from HCMC to neighboring provinces.
2.3. Bus handle advertising
This format is inside the bus, directly targeting passengers for an extended period. There are two advertising options for handles: 2D (posters, decals) and 3D (product-shaped handles).
2.4. Bus shelter advertising
Besides advertising inside and outside buses, bus shelter advertising in HCMC is also worth considering. These are low‑mounted billboards, which can be large lightboxes made from Hiflex material or impressive LED digital screens.
Compared to large outdoor billboards, bus advertising in HCMC is more affordable, with rates ranging from USD 12,000 – 15,000 per year.
3. The advantages of bus advertising in Ho Chi Minh City
The potential and effectiveness of bus advertising in HCMC are consistently proven through real campaigns. Over 90% of businesses that use this service are satisfied and say they will continue to use it. This is thanks to outstanding benefits such as:
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Bus ads in HCMC move continuously through the bustling streets, attracting the attention of thousands, even millions of people.
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Advertising time is extended, especially effective during peak hours in the morning, noon, and after work when traffic density is high.
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Buses follow fixed routes, building targeted media zones with repeated exposure, helping viewers quickly remember the brand.
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No limitation on customer groups, making it suitable for any business’s communication needs.
4. Bus advertising rates in Ho Chi Minh City
| No. | Advertising format | Price for 3 months per bus/location (VND) | Price for 6 months per bus/location (VND) | Price for 12 months per bus/location (VND) |
|---|---|---|---|---|
| 1 | Full‑window bus wrap (inner‑city routes only) | 135,000,000 – 144,000,000 | 195,000,000 – 208,000,000 | 300,000,000 – 320,000,000 |
| 2 | Side‑panel bus advertising | 20,000,000 – 26,000,000 | 29,000,000 – 38,000,000 | 45,000,000 – 58,000,000 |
| 3 | Bus handle advertising | 9,000,000 – 16,000,000 | 13,000,000 – 23,000,000 | 20,000,000 – 35,000,000 |
| 4 | Bus shelter advertising | 113,000,000 | 163,000,000 | 252,000,000 |
The above rates are for reference only and do not include VAT or discounts.
For consultation and the most detailed quote on bus advertising in HCMC, please contact us directly via Hotline: 0934 519 516.
5. Why cooperate with Sixth Sense Media for bus advertising in Ho Chi Minh City?
Bus advertising in HCMC is one of the services that Sixth Sense Media proudly provides with the highest quality for businesses! We hold a large market share of buses, especially on inner‑city routes, airport routes, and long‑distance interprovincial routes.
The bus advertising service in Ho Chi Minh City is provided and executed comprehensively by our professional and dedicated team at Sixth Sense Media. And we can’t forget to mention the competitive promotions and discounts that you can only enjoy when working with us!
For more details, please contact: Hotline: 0934 519 516.
Sixth Sense Media JSC
Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898
Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516
Email: contact@ssm.vn
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