CGI Roadshow – A Perfect Combination to Make Your Brand “Explode”

CGI Roadshow has been creating a “fever” in Vietnam every time a campaign is launched. Not only does it attract a large number of viewers on the streets, but in the online space, roadshow campaigns combined with CGI technology also go massively viral!

1. What is a CGI Roadshow?

A CGI Roadshow can be simply understood as a combination of a roadshow advertisement on the streets with CGI technology. We can break down each concept to understand this service more clearly as follows:

• Roadshow: This is a service in which a fleet of vehicles or a group of people parades on the streets. The advertising vehicles are uniformly and eye‑catchingly decorated, and the participants wear striking uniforms strongly imprinted with the brand’s identity. In Vietnam, roadshow formats are extremely diverse, such as bicycle roadshows, motorbike roadshows, car roadshows, double‑decker bus roadshows, luxury 45‑seat bus roadshows, truck roadshows, and more.
• CGI: Short for Computer‑Generated Imagery – a technology that simulates images by computer. This technology is mainly used in filmmaking and game graphics, helping to save production costs while being able to simulate and create large, complex images that are difficult or almost impossible to create in real life. Today, CGI is increasingly being applied to advertising, notably the trending Fake OOH (Out‑Of‑Home) advertising.

Thus, in this case, the roadshow campaign is still carried out on real streets, attracting thousands or even tens of thousands of viewers in the area where the parade passes. Afterwards, the recorded video of the roadshow campaign will be edited, enhanced with CGI technology, and then published on digital platforms, potentially attracting hundreds of thousands or even millions of views.

2. What effectiveness does a CGI Roadshow bring?

The combination of roadshow and CGI technology creates advertising campaigns that are both real and virtual. This makes them stand out compared to Fake OOH campaigns that are not real, and also far more impressive than ordinary roadshow advertising campaigns.

The advantages and effectiveness that CGI Roadshow brings include:

Freshness

CGI Roadshow campaigns have only been implemented in very small numbers in Vietnam. This means the market still has great potential, and this novelty has a particularly strong appeal to viewers. Combining a somewhat traditional advertising method with new modern technology will impress many customer segments and age groups.

Distinctive impression

CGI Roadshow achieves things that ordinary roadshow advertising can hardly do. It creates large‑scale effects and images with eye‑catching displays that are impossible to ignore.

Reaching a massive audience

As mentioned above, CGI Roadshow is both real and virtual. Therefore, the advertisement can simultaneously reach both viewers on the streets and Internet users when the advertising video is posted online. With CGI technology, no matter what type of vehicle is used for the roadshow, whether small or large, there is always a way to make your advertising campaign many times more impressive.

Building a distinctive brand position

A roadshow is a way of advertising that delivers messages, information, and impressive images quickly to customers. This grand form of advertising is also chosen by many brands to build and affirm their brand position. However, because of this, roadshows are gradually becoming saturated and need new factors to create a stronger impression of the brand. The combination of CGI will be the perfect highlight.

3. Process of implementing a roadshow combined with CGI technology

The process of organizing a CGI roadshow will include the basic steps of a normal roadshow, but here there will be additional steps to integrate CGI technology into the project. These include:

Step 1: Receive information, provide consultation, and create a preliminary advertising plan according to the customer’s requirements.

Step 2: Agree on the implementation plan and sign the contract.

Step 3: Develop a detailed CGI roadshow plan regarding the route, execution time, method, and participating personnel.

Step 4: Rent vehicles, produce and print necessary advertising materials to decorate the fleet, assign tasks to participating personnel.

Step 5: Complete the procedures to ensure the legal compliance for the parade vehicles.

Step 6: Operate and manage the fleet on the streets, handle arising situations, and assign additional staff to professionally record the parade video for CGI production.

Step 7: Perform technical processing, apply CGI technology, and edit the roadshow advertisement video according to the brand’s requirements.

Step 8: Deliver final reports and carry out contract liquidation.

4. Pricing for organizing a CGI Roadshow

The cost of organizing a CGI Roadshow is divided into two items: the cost of running the roadshow and the cost of CGI production.

For the roadshow cost, it depends on factors such as the type of vehicle, the scale of the fleet, duration and route of the parade, participating personnel, and additional activities to create a budget plan. For the CGI production cost, it depends on the complexity or simplicity of the advertisement images that need to be created and displayed.

Therefore, for Sixth Sense Media to provide the most detailed and accurate quotation for the CGI Roadshow campaign you are interested in, please contact us directly at Hotline: 0934 519 516.

5. Sixth Sense Media leads the trend of organizing CGI roadshows in Vietnam

Always at the forefront of trends, bringing the newest and most effective services to investors, Sixth Sense Media provides CGI Roadshow services with many convenient supports. In addition to extensive experience in roadshow organization, we also have a technical team and video editors to create the most suitable and visually appealing CGI effects for your brand.

For large‑scale roadshow advertising campaigns, SSM offers customers a complimentary simple CGI video. For standard CGI roadshow projects, we also guarantee extremely attractive pricing.

Contact Sixth Sense Media now to become a pioneer in the CGI roadshow market!

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516

Email: contact@ssm.vn