Convertible Car Roadshow: Detailed Information from A to Z

A convertible car roadshow is not only meant to impress but also helps a brand show its class, elevating the product or service being advertised. This service is mainly implemented in major cities. Because it is not too common, every appearance attracts significant attention and interest.

1. Characteristics of the convertible car roadshow service

A convertible car roadshow is a mobile communication service on the streets, parading to promote a brand or product by using vehicles. The characteristics of the service are as follows:

• Vehicles used for the parade: Using convertible cars such as BMW, Audi, Mercedes, etc. These are luxury cars with open designs that both create attention when appearing and add a premium look to the advertising campaign.

• Implementation and car decoration: Advertising decals are placed on both sides of the car or in front of the hood. Taking advantage of the open design, behind the driver’s seat PBs, PGs, or mascots can be arranged, or creative advertising items can be placed to impress passersby.

• Parade route: Depending on the investor’s requirements, routes with heavy traffic or those passing through targeted media locations can be selected.

• Roadshow duration: Usually from 3–7 days, operating 3–6 hours per day.

• Additional creative formats: Combine convertible car roadshows with motorbike or car roadshows, etc.

2. Outstanding advantages of organizing a convertible car roadshow

A convertible car roadshow is not a new service but is not too widespread either. Therefore, the service still retains its own “unique vibe” to attract viewers and convince businesses to implement it.

First of all, the appearance of convertible cars on the street already draws a lot of attention. So when these luxury cars are decorated with advertisements, displaying images and messages from brands, they leave a strong impression on viewers.

Next, implementing a convertible car roadshow is also a way for brands to assert their distinct class. This service is particularly suitable for high-end brands with high aesthetic demands for an advertising campaign.

Convertible car roadshows are also implemented in big cities where there is heavy traffic, ensuring more people can see and remember, increasing your brand awareness.

3. Full-package cost of organizing a convertible car roadshow

To implement a convertible car roadshow, many items are needed to create an accurate cost estimate for the project. These include costs such as car rental, printing, decoration, manpower, permits, management, and operation.

Depending on each business’s requirements, the roadshow cost estimate can be adjusted and balanced to fit different budgets.

Investors interested in the service and needing the most accurate quote for their convertible car roadshow campaign, please contact us directly via Hotline: 0934 519 516.

4. Points to note when organizing a convertible car roadshow

To achieve the expected effectiveness from a convertible car roadshow campaign, investors need to be clear about the following issues:

• Prepare a detailed roadshow plan, identify each work item, and arrange staff for quick implementation.

• Develop appropriate routes and schedules to reach as many viewers as possible.

• Design beautiful, creative advertisements but prioritize simplicity, making the main image and message stand out clearly.

• A permit for organizing the roadshow is mandatory.

• During the campaign, staff must follow closely, manage, and operate all activities for the convoy.

And the fastest, most effective way for investors is to find a professional roadshow organizer to support you from A to Z!

5. Organize a professional, effective convertible car roadshow with Sixth Sense Media

Sixth Sense Media is a professional roadshow organizer with extensive experience and long-standing reputation. Besides popular services, we always take the lead in exploring and implementing new, impressive, and distinctive advertising services for clients, such as convertible car roadshows.

Sixth Sense Media provides full-package convertible car roadshow services, supporting all matters related to vehicles, design, production, manpower, legal procedures, and management. With extensive experience and direct implementation without going through any third party, we ensure effectiveness, progress, and the most cost-efficient solution for businesses.

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516

Email: contact@ssm.vn