Effective and economical advertising on bus handrails

Advertising on bus handrails has low cost, beautiful aesthetics, high durability, and reaches passenger groups such as students, office workers, etc. Currently, this advertising form is being implemented in Hanoi and Ho Chi Minh City – the two cities with the largest and most developed bus networks in the country.

1. What is a bus handrail?

A bus handrail is an item installed inside the bus, located above, within the user’s reach. The purpose of using bus handrails is to ensure safety, helping passengers stand firmly when the bus moves, stops at bus stops or stations.

Depending on the specific size of each bus, the number of handrails installed ranges from 25–40 handrails per bus, arranged in two parallel rows along the bus body. The handrails are made of high‑grade transparent plastic, hooked onto the metal bar by sturdy thick fabric straps.

2. What is advertising on bus handrails?

Besides external advertising forms on buses, the passenger group traveling by bus is also a potential customer group that investors should not ignore. That is why advertising agencies have researched additional forms of advertising inside buses such as advertising on bus handrails.

With the characteristic of being made from high‑grade transparent plastic, the handrail can be used to display maquettes and advertising products impressively. There are 2 methods for businesses to choose from:

• Traditional handrail advertising: Done in the form of small posters, inserted into the inner side of the rectangular board on the handrail to display the advertising maquette.

• 3D bus handrail advertising: The handrail is designed with a customized mold to contain actual advertising product boxes inside, creating a particularly impressive aesthetic form that attracts great attention from viewers.

Advertising images on bus handrails
2D flat handrail format	3D handrail advertising format

3. Advantages of advertising on bus handrails

Bus handrail advertising services are not massively deployed but are selectively implemented in major provinces and cities. Specifically, advertising on bus handrails in Hanoi and Ho Chi Minh City has brought very impressive, positive results for businesses using it, such as:

• Unique advertising form, quickly attracting the attention of all passengers on the bus.

• Bus handrail advertising has high durability, maintaining good aesthetic condition throughout the campaign for a long time.

• Located at close range, seen by passengers throughout the trip, ensuring the advertisement is clearly displayed and optimally received.

• The passenger group is diverse in age, gender, and occupation. The largest groups include students, middle‑aged, and elderly people, etc.

• Bus routes have a stable loyal customer group who regularly take the bus, creating opportunities for the advertisement to be continuously exposed, increasing brand recognition.

4. Cost of advertising on bus handrails

Advertising on bus handrails is implemented with a minimum package of 100 buses for 3 months or more. Advertising costs vary depending on the bus route and the cost of producing advertising handrails (2D handrails are cheaper than 3D handrails).

The current advertising price on bus handrails in Hanoi and Ho Chi Minh City ranges as follows:

• 2D bus handrail advertising: 9 million – 12 million VND/bus/3 months

• 3D bus handrail advertising: 14 million – 16 million VND/bus/3 months

The above costs include all: design, printing, production, and construction. To receive better discounts for the service, please contact directly via Hotline: 0934 519 516!

5. Implement full‑package, high‑quality advertising on bus handrails with Sixth Sense Media

Sixth Sense Media is proud to be the pioneer in providing bus handrail advertising services in Vietnam. We have implemented many actual advertising projects for brands such as: Mega We Care, Nhựa Tiền Phong, Mỳ ly Cung Đình, Tiki, Education USA,…

At Sixth Sense Media, we have a modern factory system ready to design and produce advertising handrails according to the requirements of each business. Along with more than 15 years of experience in bus advertising, all tasks from bus rental, construction, management, and advertising warranty are also undertaken by SSM.

Contact us now for consultation and the best deployment direction for your upcoming bus handrail advertising campaign at:

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516

Email: contact@ssm.vn