Grand Opening Roadshow: 6 Important Things to Know

A grand opening roadshow creates a strong impression, making it very suitable for short-term events and delivering quick results. However, to organize a truly effective program, you need to understand more about this advertising service and choose the right form and method of implementation.

1. Why are grand opening roadshows so popular?

A roadshow is an advertising method that organizes a parade on the street with a fleet of vehicles decorated in eye-catching ways or a group of people wearing coordinated outfits that strongly reflect the brand’s identity. This advertising service is particularly suitable for promoting important events or organizing campaigns lasting from 1–3 days that leave a powerful and immediate impression on viewers. And grand openings are one of the most frequent events using roadshows.

A grand opening is an important day, marking a new beginning. At this time, stores and companies need to be widely known by consumers and customers. And campaigns that can spread and communicate at “lightning speed” are essential. This is exactly what a grand opening roadshow can deliver!

Businesses can design a route for the parade fleet to travel around the event area. This not only creates attraction but can also act as a signpost to lead customers to you.

A grand opening roadshow with a high level of grandeur also helps to elevate the brand’s position, making customers remember the event in a special way. In addition, businesses can also combine organizing interactive activities, building relationships and direct connections, or even collecting customer information.

2. Introducing popular forms of grand opening roadshows

Grand opening roadshows can be organized on any scale, from small to large, because the forms are very diverse, such as:

Bicycle roadshow

Bicycle roadshows are often prioritized for grand opening events of small stores or branches. A fleet of about 10–20 bicycles follows one another on the street to attract viewers.

With bicycle roadshows, note that the bikes move slowly and require more effort, so they are only suitable for communication in a small area, on streets around the grand opening location to attract customers.

Motorbike roadshow

A grand opening motorbike roadshow will move faster and expand the communication range. The vehicles are decorated in eye-catching forms such as advertising decals or using the rear of the bikes to attach roadshow flags, billboards, or impressive LED light boxes.

Car roadshow

For grand opening roadshows that aim to attract a high level of attention and widespread communication, car roadshows are recommended. Compared to bicycles or motorbikes, the types of cars used for roadshows are more diverse, such as 4-seaters, 7-seaters, 16-seaters, or more unique types like convertible roadshows, jeeps, pickup trucks, or trucks with wing panels.

Double-decker bus roadshow

A form of grand opening roadshow for brands with a large budget that want to deploy a grand and impressive program cannot ignore double-decker bus roadshows. This is currently the largest roadshow advertising vehicle, meaning extremely strong appeal.
In addition to exterior advertising decals, double-decker buses can also be equipped with impressive decorative LED light boxes, transporting guests to the event location.

Luxury roadshow with 45-seater coaches

Alongside double-decker buses, 45-seater coaches can also create standout grand opening roadshows. Advertising decals are wrapped around the exterior of the buses, creating moving advertising boxes that are impossible to miss on the street.

Such grand forms of grand opening roadshows are also a way to showcase your brand’s position.

Cyclo roadshow

Cylos (pedicabs) are a new and unique choice for a grand opening roadshow. Cyclos are traditional simple vehicles, now used for advertising with various implementation forms. They can be decorated with advertising decals, fresh flowers, promotional items, or carry PBs, PGs, or mascots parading on the streets.

Activation roadshow

If you want a grand opening roadshow that is both impressive and highly interactive with customers, you definitely should not skip activation roadshows. Investors can use the fleet to bring customers to the program venue, invite them to participate in interactive activities, games, giveaways, and more.

3. Process of organizing a grand opening roadshow

The standard process for organizing a grand opening roadshow by Sixth Sense Media is carried out as a full package as follows:

Step 1: Receive information and understand the time, requirements, and budget for the event.
Step 2: Provide consultation, draft an initial plan suitable for the company’s event.
Step 3: Sign the contract after both parties agree on the implementation plan.
Step 4: Rent vehicles, design, print, and produce relevant advertising materials.
Step 5: Prepare personnel, assign work clearly to each department.
Step 6: Handle current legal procedures related to the grand opening roadshow.
Step 7: Execute the roadshow with staff following closely, checking, supporting, and continuously reporting progress so that the client can track the situation.
Step 8: Compile images, information, and report clearly on results, acceptance, and contract liquidation.

4. How much does it cost to organize a grand opening roadshow?

When talking about roadshows, many businesses are cautious because this is an advertising form with relatively high deployment costs. However, in reality, with the diversity of forms and scales, the cost of running a grand opening roadshow can be balanced to suit many different budgets.

Depending on the type of vehicle, number of vehicles, duration, decoration methods, participating personnel, legal fees, logistics, etc., the roadshow pricing will differ. Therefore, if you need a quick and accurate all-inclusive roadshow quotation, please contact us directly at Hotline: 0934 519 516.

5. How to organize an effective grand opening roadshow?

Based on experience from many projects of all sizes, Sixth Sense Media shares some tips for businesses when organizing grand opening roadshows:

• Clearly define objectives and budget to choose the most suitable form and method of organizing the grand opening roadshow.

• Choose the right time. If possible, organize not only on the opening day but also before that to reach more customers.

• Design the route through roads with high traffic density, around the grand opening area.

• Pay attention to the design and message of the roadshow. Everything should be concise, impressive, easy to understand, and memorable for viewers.

• Ensure legal compliance when running the advertising roadshow on the street.

• Choose a professional, reputable company that provides full-package support with a well-trained and experienced team. When organizing grand opening roadshows, unexpected issues may arise, and you will need experienced professionals to handle them.

6. Sixth Sense Media – A professional, experienced full-package roadshow organizer

Eliminate all worries when organizing a grand opening roadshow—businesses only need to choose Sixth Sense Media! We are a roadshow organizing company with over 15 years of experience, having implemented numerous projects for brands both domestically and internationally.

With a professional workflow and staff who understand the market and services, we know exactly what customers need and how to achieve high efficiency while saving costs.

Organizing a grand opening roadshow is not difficult—because you have Sixth Sense Media!

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516

Email: contact@ssm.vn