Idol Advertising with OOH at Special Rates

Idol advertising, or OOH advertising for idols, is implemented by Sixth Sense Media with various formats, dedicated support, and affordable costs. For detailed information about these services, please read the full article below!

1. Idol Advertising on OOH Is Becoming Increasingly Popular

As the entertainment industry grows, idol promotion campaigns and idol advertising have become an indispensable part of building an image. In addition to management companies, fans, fan clubs, and fandoms themselves also run idol advertising campaigns. These campaigns are often seen during events such as new song releases, birthday celebrations, activity anniversaries, and concert tours.

Previously, idol advertising campaigns were mainly carried out in developed countries around the world. In Vietnam, over the past three years, idol advertising services have been increasingly sought after, with a remarkable surge in demand. Among them, outdoor advertising projects are growing the most.

It’s no coincidence that outdoor advertising is chosen. OOH offers a “fertile ground” with many forms of implementation, creating high levels of impression, wide coverage, and strong communication effects. So, specifically, how is idol advertising in Vietnam being implemented through outdoor advertising?

2. Popular Formats for Idol Advertising

Most idol advertising campaigns are short-term, running for only a few days or about a month. Previously, this posed a challenge for outdoor advertising—an industry that often focused on long-term campaigns. However, now OOH idol advertising in Vietnam has been developed into a variety of options for you to choose from, including:

2.1. Advertising on LED Screens

For idol advertising that emphasizes aesthetics, LED screens are the optimal choice.
LED screens operate by displaying advertisements in the form of image slides or TVCs with a length of 15–30 seconds per spot, repeated 120–240 spots per day. There are two main formats:

• Outdoor LED screens: Large LED screens on the streets, which may be standalone high-level billboards or wall-mounted screens on tall buildings. The screens are assembled from LED modules, so their size can reach hundreds of square meters, delivering impressive, sharp displays both day and night.

• Indoor LED screens: Including standing LCD standees, frame advertisements, and LCD ads inside elevators. Indoor LED screens are often found in supermarkets, shopping centers, office buildings, airports, etc., with high-resolution displays and sometimes sound.

LED screen idol advertising can be deployed for a minimum of 7 days.

2.2. Organizing Idol Advertising Roadshows

If you want a grand idol advertising campaign that draws strong attention and can be executed in just one day, then roadshow advertising is the way to go!

Formats for idol advertising roadshows are constantly updated, providing a variety of choices such as:

• Double-decker bus roadshow: The most spectacular form of advertising on large public transport. Double-decker buses are currently operating in major cities like Hanoi and Ho Chi Minh City, making deployment very convenient. In addition to decal advertisements and light boxes mounted on the buses, activation activities can also be organized to interact with fans.

• Luxury 45-seat bus roadshow: Idol advertisement decals cover the entire exterior of the bus, creating huge moving billboards that are impossible to miss on the streets.

• Bicycle roadshow: Easy to organize, affordable, suitable for smaller budgets.

• Truck roadshow: Decals can be applied to the truck body, or LED advertising screens can be mounted to create impressive moving ads.

2.3. Idol Advertising on Public Transport

Idol advertising campaigns on public transport usually run for at least one month, often in major cities. However, the implementation cost is not too high, making it very popular with fan clubs.

The two most common forms of idol advertising on public transport are:

• Bus advertising: Usually using die-cut window decals or full-window decals to create a more striking effect. Buses have fixed routes and stops so fans can visit and check in with their idol’s ad.

• Taxi or personal car advertising: These types of vehicles operate on diverse and flexible routes every day, creating wide coverage to promote idols.

2.4. Hanging Banners and Slogans for Idols

Another easy-to-implement idol advertising method with reasonable costs is hanging banners and outdoor slogans. Idol banners and slogans can be installed in large numbers and distributed across many streets and locations to boost communication.

2.5. LED Building Advertising

Finally, the most impactful form of idol advertising is LED building advertising. This involves running LED ads across an entire high-rise building, creating a massive outdoor advertising area that captures all attention from afar and above.

LED building advertising is usually implemented during rush hours, when there is the largest volume of people and vehicles on the streets below.

3. Advantages of Using OOH for Idol Advertising

• Diverse formats that create a strong impression and generate widespread communication effects.

• Increases an idol’s image exposure to the public; for fans, it is both a way to show admiration and demonstrate status.

• Can be implemented as short-term campaigns, ideal for quick promotional programs.

• Easy deployment, without too many legal or regulatory obstacles.

• Affordable costs that can be adjusted to suit various budgets.

4. How Much Does Idol Advertising with OOH Cost?

As seen above, OOH idol advertising comes in a wide variety of formats. Each format has its own strengths, and naturally, the pricing differs. Depending on the specific budget of each company or fan club, Sixth Sense Media will provide consulting and support to help you plan the most suitable and cost-effective advertising campaign!

5. Contact Sixth Sense Media for Comprehensive, Reliable Idol Advertising

Sixth Sense Media has been actively developing and providing effective, creative outdoor advertising services, supporting management companies and fan clubs in promoting and building the image of idols.

Our idol advertising service is implemented as a full package with convenient support, including:

• Consulting and planning suitable idol advertising campaigns.

• Full-package advertising implementation from location and vehicle rental to the production of related materials, construction, and on-site staff support.

• Support for both small-scale and short-term advertising campaigns with special discounts.

All idol advertising campaigns by Sixth Sense Media are supported with benefits equivalent to other outdoor advertising projects we have executed. For more information or service consultation, please contact our Hotline: 0934 519 516 for the fastest support!

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516

Email: contact@ssm.vn