Organizing Activation in Supermarkets: Services and Pricing

Organizing activation in supermarkets is considered a golden opportunity to approach and interact with thousands of consumers and directly influence their purchasing decisions. And if you need more information to run supermarket activation effectively, check out the experience that Sixth Sense Media shares below!

1. Popular formats for organizing activation in supermarkets

Supermarkets are considered one of the top and most suitable locations to organize activation. Organizing activation in supermarkets involves programs and activities aimed at activating and increasing interaction between customers and businesses.

Activation can be deployed at the entrance, inside the lobby, or in product display areas where the advertised items are located. Activation in supermarkets means direct interaction with consumers. The most common formats include:

• Experience activation: inviting customers to interact with and experience the product right in the supermarket. For example, offering samples of food or drinks, letting customers try a massage chair, etc.
• Sampling activation: distributing product samples so customers can try them at home. This is most common in food, cosmetics, shampoo, etc. The sample packs are small, attractively designed, and distributed for free to attract customers.
• Promotions and games: such as discount programs, exchanging invoices for gifts, lucky wheels… Of course, the gifts in the program carry the brand identity.

2. Outstanding benefits of running activation in supermarkets

Organizing activation in supermarkets is the top choice for many brands when they want to activate their brand. Some outstanding and obvious advantages include:

Beautiful, luxurious venues

Supermarkets are designed to be spacious, modern, and visually appealing to attract consumers. Therefore, regardless of where you choose within the supermarket, your activation program will take place in a beautiful, premium setting, enhancing your brand image.

A huge pool of potential customers

Every day, each supermarket can attract hundreds to thousands of shoppers. All of them can become participants in your activation program. More importantly, most shoppers come with a spending mindset and might even buy products they didn’t initially plan to. This makes supermarket activation a great opportunity for brands to reach and gain new customers.

Tapping into consumer psychology

On average, customers spend at least 30 minutes in a supermarket. With such a long duration, many are willing to join interactive programs when the product meets their needs. Additionally, most consumers love gifts and freebies—making supermarket activation a perfect match.

Effective brand activation

When organizing activation in supermarkets, businesses decorate display booths beautifully to highlight the brand’s image. Along with games and interesting experiences, this leaves a strong impression, making customers remember your brand.

3. Pricing for organizing activation in supermarkets

The cost of organizing activation in supermarkets includes many items and varies depending on each program, such as:

• Venue rental fees, which differ from supermarket to supermarket or by booth location and size.

• Design, printing, or production costs for program materials.

• Staffing costs: PBs, PGs, supervisors, etc.

• Other costs such as logistics, storage, etc.

In general, to have the most accurate activation pricing, businesses need to provide full information and detailed requirements for the program.

 If you need quick consultation and pricing, please contact Sixth Sense Media directly via Hotline: 0934 519 516.

4. Some tips for more effective supermarket activation

Although activation in supermarkets brings high efficiency, it is also one of the most competitive locations. Many businesses have already been running activations in supermarkets. To achieve your desired effectiveness, investors should consider:

• Choose suitable locations for activation inside the supermarket. Focus on busy lobby areas, entrances, or product display zones.

• Design eye-catching booths that attract attention.

• Build engaging programs and content for experiences.

• Have PGs, PBs, or mascots to attract and explain the product, collect customer data.

• Set KPIs for each activation day and conduct daily reviews and evaluations.

5. All‑inclusive supermarket activation services from Sixth Sense Media

Sixth Sense Media is a professional activation company with over 15 years of reputation and experience. Among them, we have organized more supermarket activation projects than any other format.

Our supermarket activation service is carried out by a skilled team with high expertise, capable of quick planning and implementation, tailored to each brand. We support investors in all aspects: venue rental, licensing, design and production of advertising materials, staffing, program management, and daily KPI reports.

Sixth Sense Media confidently delivers effective supermarket activation services with the most cost‑efficient solutions for all investors!

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516

Email: contact@ssm.vn