Professiona and All-Inclusive Roadshow Activation Organization

Roadshow activation is an activity that combines parades with customer interaction, maximizing brand awareness. The programs are organized on a grand scale, leaving a deep impression and affirming a brand’s distinctive class.

1. What is roadshow activation?

Roadshow activation is still quite a new concept in Vietnam, but in fact, many companies have already implemented this type of advertising service. So how should we understand this service correctly and precisely?

Roadshow activation means organizing a roadshow combined with activation. Specifically:

• Roadshow refers to parade and performance activities on the streets with a convoy of people or vehicles decorated in a uniform style. The convoy will travel along a planned route through busy streets, reaching and strongly impressing passersby. Examples include car roadshows, double‑decker bus roadshows, luxury roadshows, bicycle roadshows, motorbike roadshows, etc.

• Activation is understood as brand activation. Specifically, brands organize programs that provide experiences and direct interaction with customers. The programs often include display booths, PBs and PGs standing by to guide customers, organized in public places, supermarkets, shopping centers, schools, cinemas,…

Therefore, when organizing roadshow activation, it means both activities will take place in the same program. They support and complement each other, promising to deliver far more impressive results than implementing each form separately.

2. When should you organize a roadshow combined with activation?

Roadshow activation is a communication campaign implemented on a large scale. The program can last from 3–7 days, and some companies even organize cross‑Vietnam parades lasting two weeks or even a whole month.

With such a grand program, roadshow activation will mark an important milestone to make a strong impression for the brand. It is most suitable to organize when celebrating a company anniversary, changing brand identity, launching new products,…

For example, Sixth Sense Media had the opportunity to cooperate in organizing several roadshow activations. Specifically, a roadshow activation for BIDV Bank on the occasion of its 65th anniversary and rebranding. A double‑decker bus roadshow activation for Poly English Center, both parading and welcoming students while hosting mini games on the bus.

In short, if you have a generous budget and need to organize a significant event to boost communications, investors should immediately choose roadshow activation!

3. What are the outstanding advantages of roadshow activation?

Roadshow activation brings truly impressive advantages, making businesses feel that the investment is absolutely worthwhile, because:

• In terms of form and organizational scale, roadshow activation already amazes and impresses customers with convoys of people and vehicles designed and decorated eye‑catchingly, leaving a strong brand mark.

• The roadshow takes on the task of parading on the street, increasing brand awareness and serving as a “signpost” to bring customers to participate in the activation program.

• After being impressed by the roadshow, customers joining the activation get to directly interact, understand more about the product, service, and brand. From there, investors increase the opportunity to persuade and build close relationships with them.

• Forms of organizing roadshow activation are extremely diverse, such as parades combined with guest pick‑ups, giveaways, organizing events on vehicles (applied to double‑decker bus roadshows),…

• The unique form of organization, still performed by very few brands, makes the attraction even stronger.

4. How much does it cost to organize roadshow activation?

Organizing a roadshow activation program is not simple. Compared to organizing each form separately, combining them into roadshow activation requires additional supporting personnel, preparation work, implementation, and management that are more complex, as well as more difficult permit applications.

Because there are many tasks and different types of costs, an accurate roadshow activation quote must be based on information and requirements from the actual program. Customers who need advice or quick support for a quotation, please contact Hotline: 0934 519 516.

5. Important notes when organizing roadshow activation

To organize roadshow activation effectively, businesses need to pay attention to the following issues:

• Strengthen the design, clearly showing the brand identity, logo, products, brand name, ensuring consistency between roadshow and activation.

• Design the convoy route appropriately, and plan for it to pass through the activation locations.

• Roadshow activation can be flexibly arranged; it is not necessary to have activation on all parade days. You can organize activation on weekends to increase customer participation.

• Develop scripts, plans, and assign tasks for each department in detail and specifically to ensure the most accurate coordination.

• Pay attention to the legal issues of the roadshow and activation program.

6. Professional roadshow activation organizer – Sixth Sense Media

The process of organizing roadshow activation is quite complex and requires professional companies with experience in this field. Sixth Sense Media is very confident in this area!

We offer all‑inclusive roadshow activation services, supporting all issues regarding vehicles, personnel, organization scripts, operation, management, legal procedures,… We will calculate and propose the most optimal and suitable implementation plan for brands, both in terms of objectives and organizational costs.

Whenever investors need more information or want support in organizing roadshow activation, Sixth Sense Media is always ready to enthusiastically assist!

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516

Email: contact@ssm.vn