Professional Nationwide Luxury 45-Seater Bus Roadshow Organization
A luxury roadshow brings striking brand performances to the streets, almost capturing all attention at every location the convoy passes. Especially, from the route to the advertising schedule, everything is decided by the businesses themselves according to their campaign objectives.
1. What is a luxury roadshow?
Luxury roadshow is a term defined by agencies in the out‑of‑home advertising industry in Vietnam. This term is used to refer to a roadshow performed with large vehicles—specifically 45‑seater buses.
The special feature here is that instead of applying decals only on the two sides of the body like ordinary cars, a luxury roadshow creates true mobile advertising boxes on the street. The decal is wrapped over the entire vehicle except for the front windshield so that the driver can safely operate the vehicle.
When organizing a roadshow with 45‑seater buses, investors can maintain a convoy of 2–3 vehicles following each other to increase the level of impact. However, with such enormous and prominent advertising size, even with only one vehicle running, this roadshow format still brings significant effectiveness for investors. As for the duration, it can run continuously from 3–7 days or more depending on the company’s needs.

2. Communication advantages when running a 45‑seater bus roadshow
Luxury roadshows, right from their first appearance on the street, leave strong impressions on the public. The outstanding communication effectiveness of this type of roadshow lies in:
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The 45‑seater bus roadshow currently offers one of the largest advertising display areas available. Therefore, investors can unleash their creativity and express impressive communication messages most vividly. All images and message content are displayed clearly, easy to see, easy to remember.
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Wherever a luxury roadshow goes, it draws total attention. The convoy moving through busy streets during peak traffic hours creates massive viewership that investors might not even anticipate.
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A 45‑seater bus roadshow is impressive, eye‑catching, attention‑grabbing, affirming brand class and leaving a distinct brand impression in the public’s mind.
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It is suitable for implementing important programs or events that need rapid and wide communication in a short time. For example: product introductions, project launches, new services, promotions, grand openings, movie premieres, music video launches,…

3. Is the cost of organizing a luxury roadshow high?
True to its name, a luxury roadshow—a roadshow style that is luxurious and elevates brand class—is certainly not cheap.
This is understandable because just the cost of renting vehicles, designing, printing, and executing full decal wraps is already high. The technical skills required of the installation team are demanding, and the time for printing and assembling such large decals is considerable.
In addition, the cost also varies depending on the number of vehicles, routes, duration, and additional activities the investor wishes to carry out. Importantly, all vehicles in the convoy need advertising permits and legal procedures.
Here, Sixth Sense Media offers a reference price for investors wanting to run a luxury roadshow: from 30 million to 40 million VND per vehicle per day. This rate applies for campaigns of at least 3 days and from 2 vehicles or more. It includes vehicle rental, printing, decal installation, management, operations, and legal costs.
For a detailed quotation and better offers, please contact Sixth Sense Media directly via Hotline: 0934 519 516.

4. Important notes when organizing a luxury roadshow
Luxury advertising is becoming a roadshow trend trusted by many businesses. However, creating such an impressive, grand, and effective roadshow campaign is not simple. In fact, the process of organizing a 45‑seater bus roadshow has many complexities.
Some important notes for businesses when organizing a luxury roadshow are:
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Plan the route and schedule reasonably: Because 45‑seater buses are large, investors need to plan suitable roads and running times. Avoid streets where buses are prohibited or that are too narrow, which could cause traffic congestion and create a negative impression.
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Design impressive vehicle decorations: Take full advantage of the large advertising display area, but the layout must be clear, easy to read, and memorable. Even with a large space, if it’s filled with too many details, it can be overwhelming and fail to leave an impression.
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Complete all legal procedures: Applying for permits for 45‑seater bus roadshows is sensitive and sometimes difficult. Therefore, investors should seek professional, experienced units to handle this. Vehicles without permits can be fined or required to remove advertisements.

5. Professional, all‑inclusive luxury roadshow services from Sixth Sense Media
Understanding the difficulties and concerns of investors, Sixth Sense Media proudly introduces our nationwide all‑inclusive luxury roadshow service! We have over 15 years of experience in organizing roadshows and are proud to be one of the pioneers in running 45‑seater bus roadshows. We provide the most convenient support for customers, including:
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Fast vehicle rental and arrangement.
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Design, printing, and decal installation by skilled teams with quick turnaround.
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Full personnel for organization, planning, convoy management, and operation.
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Full responsibility for all legal matters for the convoy.
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Market‑leading competitive quotations with guaranteed service quality.
Whenever investors need to organize a luxury roadshow or have any questions about this service, Sixth Sense Media is always ready to assist!
Sixth Sense Media JSC
Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898
Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516
Email: contact@ssm.vn

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