Innocom’s promotion for its AI Chatbot solution appeared on nearly 80 screens across 13 major office and commercial buildings, enhancing awareness of smart digital solutions that support business operations.

1. Campaign Overview

• Campaign Name: AI Chatbot Solution Introduction

• Brand/Product: Innocom

• Industry: Technology – Digital solutions for businesses

• Duration: 24/11 – 07/12/2025

• Locations: 13 Grade A–B office & commercial buildings in Hanoi and Ho Chi Minh City

+ Ho Chi Minh City: Bitexco Financial Tower, Cobi Tower II, Pearl 5, Ree Tower

+ Hanoi: Century Tower, Charmvit Tower, Geleximco Building, Ho Guom Plaza, Lim Tower 1, Oriental Tower, TNR Tower, TTIC Tower, VCCI Building

• Advertising Format: 78 Digital Frame screens inside elevators & lobby areas – a close-proximity OOH medium reaching office workers.

2. Background

Innocom is a provider of digital technology solutions. Its AI Chatbot is developed to help businesses automate customer service, sales, and marketing processes.

Understanding the pressure businesses face in reducing operational costs and optimizing their workforce, Innocom’s AI Chatbot aims to solve key challenges:

• 24/7 customer response

• Personalized shopping journeys

• Data collection & analytics

• Boosted sales team productivity

• Shortened closing time

Deriving from this market need, Innocom launched an elevator advertising campaign using Digital Frame screens to directly communicate with office tenants and SMEs, encouraging them to scan QR codes to experience the AI Chatbot and receive gifts.

3. Campaign Objectives

• Increase awareness of Innocom’s AI Chatbot among corporate and office audiences.

• Drive direct engagement by encouraging viewers to scan the QR code and try the AI Chatbot.

• Generate potential leads for Innocom’s sales team.

• Position Innocom as a provider of practical, easy-to-apply, and effective AI solutions for SMEs.

4. Strategy & Messaging

Insight

Salespeople, marketers, and business owners today face:

• High KPI pressure

• Lack of manpower

• Rising operational costs

• The need for automation without complexity

Their biggest hesitation is: “I know AI is helpful, but I’m not convinced it can clearly increase revenue.”

Big Idea

“You only believe it when you try it.”

→ Bring the AI Chatbot experience right to where they work — inside elevators and lobbies — where they have 15–30 seconds of waiting time to absorb the message and scan the QR code.

The Big Idea highlights practical application, measurable revenue impact, and instant experience.

Key Message

“Do you believe? Chatbot AI + Sales = x2 Revenue.”

A direct and impactful message targeting the top concern of sales teams and business owners.

5. Communication Channels

Innocom selected Digital Frame elevator & lobby advertising because:

• It delivers the highest attention rate among close-proximity OOH formats.

• Reaches the right audience: office workers, team leaders, and business managers.

• High repetition: people use elevators 3–6 times/day.

• Sharp display quality, suitable for tech-related content.

• Easy integration of QR codes to drive traffic to the Chatbot trial landing page.

6. Sixth Sense Media’s Involvement

Sixth Sense Media supported Innocom from OOH strategy planning, site selection, audience optimization to performance measurement.

Our responsibilities included:

• Consulting on building selection suitable for target industries and business groups.

• Deploying 78 Digital Frame screens with sharp visuals and accurate brand representation.

• Optimizing QR code placement to ensure easy access and quick scanning.

• Monitoring & reporting impressions, frequency, and operation time.

• Ensuring smooth campaign execution throughout the full 14-day period.

With extensive experience in technology, real estate, and finance campaigns, Sixth Sense Media ensures Innocom achieves maximum visibility within office environments — where decisions about adopting new solutions are made quickly.

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516