Throughout the IEAE 2025 exhibition week, two luxury roadshow vehicles in striking purple traveled across bustling streets of Ho Chi Minh City, creating vivid media highlights that attracted strong attention and drew large crowds to the event.

Introduction to IEAE 2025 Exhibition

The Vietnam International Electronics and Smart Devices Expo (IEAE 2025) is a prestigious, large-scale international trade event in the fields of electronics, smart devices, and modern home appliances. The exhibition will take place from May 29 to May 31, 2025, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

IEAE 2025 gathers hundreds of leading domestic and international technology brands, showcasing the latest trends in electronics, smart home appliances, automation, robotics, and advanced technological solutions. The exhibition offers excellent opportunities for networking, business expansion, and cooperation between businesses, manufacturers, investors, distributors, technical experts, and technology enthusiasts.

With its world-class scale, IEAE 2025 is not only a product showcase but also a vital trade promotion platform for Vietnam’s electronics and smart technology industries, attracting significant interest from the business community and media partners.

The exhibition adopts a modern communication approach with a consistent, sophisticated, high-end visual identity that matches its target audience’s demand for professionalism, avoiding flashy promotional styles.

Sixth Sense Media is honored to accompany this project by organizing the luxury roadshow throughout the exhibition week.

Project Information: Luxury Roadshow for IEAE 2025

Sixth Sense Media would like to provide a detailed analysis of the project under the following categories:

1. Marketing Objectives

• Enhance Event Awareness: Widely introduce the exhibition’s schedule and venue to attract businesses, investors, the tech community, and visitors.
• Create Premium OOH Media Impact: The luxury roadshow strengthens offline image coverage, complementing digital media campaigns.
• Boost Pre-Exhibition Registration: Drive online and offline registrations by highlighting free admission offers and placing QR codes for registration directly on the vehicles.

2. Implementation Timeline

Continuous operation from May 25 to May 31, 2025

The luxury roadshow was deployed throughout 7 consecutive days, starting several days before the exhibition opening. This pre-event activation helped capture early public attention, spark curiosity, and boost brand awareness ahead of the official opening. During the exhibition, the roadshow continued to remind and attract additional visitors daily.

Strategically selected peak hours:

• Morning: 9:00 AM – 12:00 PM
• Evening rush: 4:30 PM – 8:00 PM

These time slots coincide with heavy office worker, businessperson, tourist, and commercial traffic—matching IEAE 2025’s target audience. High traffic central routes naturally maximize ad exposure throughout Ho Chi Minh City.

3. Sixth Sense Media’s Competitive Advantages

• Legal Expertise in Ho Chi Minh City: Chose partial window decals instead of full vehicle wraps to comply with local advertising regulations while still achieving strong visual effects.
• Professional Design Team: Created vehicle visuals that align with IEAE 2025’s brand identity—clear, eye-catching, and visually dominant within urban environments.
• Comprehensive Roadshow Management: Provided vehicles, drivers, routes, and flexible coordination throughout the 7-day operation.
• Extensive Roadshow Experience: Successfully executed numerous luxury roadshow campaigns for major brands (BIDV, Sun Group, Double A, FPT, etc.).

4. Challenges and Sixth Sense Media’s Solutions

Conclusion

The luxury roadshow campaign significantly amplified public awareness, attracted large visitor turnout, and contributed to the success of IEAE 2025. The campaign not only delivered tangible results but once again demonstrated Sixth Sense Media’s outstanding capabilities, professionalism, and expertise in executing premium outdoor advertising projects.

SIXTH SENSE MEDIA JSC – OUTDOOR ADVERTISING AGENCY

Hanoi Office:
Address: 3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung District, Hanoi, Vietnam
Tel: (0243) 237 3692
Hotline: +84 982 513 898

Ho Chi Minh City Office:
Address: 459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City, Vietnam
Tel: (08) 88 589 489
Hotline: +84 934 519 516

Email: contact@ssm.vn