The Aspira’s advertising campaign created a big impact in Binh Duong with the impressive combination of a 45-seat luxury roadshow and bus advertising.

1. Campaign Overview

• Campaign name: The Aspira Project Launch Introduction with Huge Promotions

• Brand/Product: The Aspira

• Industry: Real Estate

• Campaign period: Roadshow: September 18 – September 24, 2025 (7 consecutive days) and Bus advertising: September 1 – November 30, 2025 (3 months)

• Location: Ho Chi Minh City

• Operating hours: Roadshow: 9 AM – 8 PM and Bus: 6 AM – 9 PM

• Implementation format: 45-seat car roadshow to create an explosive initial effect, combined with long-term bus advertising to strengthen and expand brand coverage.

2. Background

The Aspira is a high-end apartment project located in Binh Duong, positioned as a place that brings a “modern urban lifestyle” to residents. With advantages in location, design, and financial support policies, the project promises to become one of the highlights in the regional real estate market.

However, Binh Duong has long been a “hot spot” for real estate with many projects in the same segment, where competition is increasingly fierce. To stand out and create differentiation, The Aspira needed a campaign strong enough to attract immediate attention while maintaining long-term presence in customers’ minds.

Therefore, the choice of a 45-seat car roadshow helped The Aspira create strong visual impact, attracting the attention of a large audience. In addition, 3 months of bus advertising ensures sustainable brand recognition, making sure customers are constantly reminded of the project.

3. Campaign Objectives

• Increase The Aspira’s brand awareness in Ho Chi Minh City and Binh Duong.

• Promote selling price information and financial support policies to make it easier for customers to access.

• Attract potential customers to the sales event, creating opportunities to close deals.

• Affirm the prestige and professionalism of the project through large-scale advertising formats.

• Expand long-term coverage, ensuring The Aspira brand is frequently present in urban life.

4. Strategy and Message

• Insight: Target customers are young people, young families, and office workers in Ho Chi Minh City – Binh Duong, who care about modern and convenient living spaces that also fit their financial capacity.

• Big Idea: Combine 45-seat car roadshow – immediately attracting strong attention in a short time, with long-term bus advertising to expand brand coverage, repeating the image many times for customers to remember longer.

• Key Message: “Home of urban people, choosing the urban lifestyle” – emphasizing a modern, convenient lifestyle and quality living space for young people, professionals, and young families.

5. Communication Channels

• 45-seat car roadshow: Runs through major routes around the project, central routes in Ho Chi Minh City, and routes heading toward Binh Duong to attract audiences from surrounding areas.

• Long-term bus advertising: Large full-glass decals on interprovincial bus routes, ensuring wide coverage in both Ho Chi Minh City and Binh Duong.

6. Sixth Sense Media’s Participation

• Strategic consulting: SSM analyzed market characteristics, customer insights, helping to define the message positioning and select the suitable format of roadshow + bus.

• Creativity and production: Designed roadshow layout, created eye-catching bus advertising design in line with brand identity, with engaging content.

• Implementation: Handled permit applications, planned routes and schedules, executed and operated the roadshow; deployed bus advertising to run on the right routes, ensuring beautiful images and high display quality.

• Monitoring and measurement: Tracked effectiveness – reach, customer feedback, provided transparent reports with clear images for clients.

Sixth Sense Media JSC

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