Taxi Advertising: Full Service with Competitive Nationwide Pricing

Taxi advertising is implemented with a frequency of 20–22 hours per day in a vast outdoor advertising space, where thousands or even millions of customer groups gather. This is a form of mobile communication with the ability to actively attract consumer attention effectively.

1. What is taxi advertising?

Taxi advertising is a communication service that has been implemented for a long time in many countries around the world under the name taxi media or taxi advertising. As the name suggests, advertisers use taxis that move every day as “brand ambassadors.”

Advertising is displayed in the form of posters, decals placed on the outside of the car body, on car windows, or LCD screens, advertising leaflets inside the taxi.

2. Features of taxi advertising in Vietnam

In each country, the formats and methods of displaying taxi advertising will have certain differences. Regarding this service in Vietnam, below are the features that businesses need to know.

2.1. Display formats

The diversity of taxi advertising formats offers investors many options. In Vietnam, taxi advertising is currently deployed in the following formats:

• Advertising on all 4 taxi doors: Creates an advertising board with a large display area covering the entire car door section. With impressive size, the advertisement creates high appeal.

• Full rear taxi wrap advertising: Advertising decals extend from the rear door down to the car’s rear. The extended area allows more creative expression of advertising images and content.

• Advertising on the rear taxi doors: A popular format implemented across all taxi brands. Ads are placed on both sides, creating two small mobile billboards on the streets.

• Advertising leaflets behind the taxi seat: Posters and leaflets are placed in a pocket hanging behind the seat. The advantage of this format is the close distance and long exposure time, with detailed advertising information provided directly to passengers.

• Advertising on taxi windows: Displayed in the form of stickers, posters, or small decals placed on triangular windows, side windows, rear windows, etc.

2.2. Operational advantages

The advantages and benefits of taxi advertising have been verified by businesses using the service, as follows:

• Taxis operate continuously every day at many different times, creating a high frequency of repetition.

• Brand coverage is increased because taxi advertising operates widely on all roads.

• A mobile communication method with the ability to actively attract attention and make customers remember.

• A communication method targeting the mass market with thousands of impressions created every day.

2.3. Reputable taxi companies for advertising

Typically, to ensure stable operational frequency for the campaign, businesses will run taxi advertising on large and reputable taxi companies.

Some large and reputable taxi companies that investors can consider for advertising include: Mai Linh, Group, VinaSun, Hoang Anh, G7,…

3. Nationwide taxi advertising rates

The cost of taxi advertising varies depending on the specific taxi company chosen by the investor. The larger the taxi company, with a wider operating area and larger fleet, the higher the cost will be.

Please refer to the taxi advertising price list by format below:

• Advertising on all 4 taxi doors: 2,800,000 – 3,500,000 VND/car/month

• Full rear taxi wrap advertising: 1,800,000 – 2,550,000 VND/car/month

• Advertising on rear taxi doors: 1,200,000 – 1,900,000 VND/car/month

• Advertising behind the seat: 500,000 – 700,000 VND/car/month

• Advertising on taxi windows: 300,000 – 600,000 VND/car/month

The above prices are for reference only and may change depending on the discount level and incentives from each taxi advertising company!

4. Enhance the effectiveness of taxi advertising campaigns with the professional service of Sixth Sense Media

Sixth Sense Media is proud to be one of the pioneers in developing taxi advertising in Vietnam. With over 15 years of experience and a team of skilled, enthusiastic staff, each successful campaign is not only about profit but also a chance for us to affirm our reputation and service quality!

Sixth Sense Media provides nationwide taxi advertising services. Wherever you are, in any province or city, as soon as you request advertising, we are ready to serve!

All projects are provided and implemented as a full package, guaranteed in effectiveness, progress, and with optimal cost efficiency. If you need more detailed advice about the service, please contact our online support team for the quickest assistance!

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516

Email: contact@ssm.vn