Vinasun Taxi Advertising: Expanding Brand Reach, Elevating Position

Vinasun taxi advertising creates over 11,000 mobile communication points across provinces in the South and Central regions, and is gradually “moving North” to Hanoi. Advertising spreads widely across streets, persistently “following” road users and repeatedly appearing in their sight so they remember the product and the brand.

1. What kind of company is Vinasun?

Vinasun is known as the largest taxi brand in the southern market. With both reputation and real performance, established in 2003, up to now Vinasun has achieved impressive figures: brand awareness over 95%, 45% market share in Ho Chi Minh City, 60% market share in Binh Duong, Dong Nai, and Ba Ria – Vung Tau.

Continuously improving service quality and fleet size, Vinasun currently owns nearly 12,000 vehicles operating throughout southern provinces, some central provinces, the Central Highlands, and most recently Hanoi. All are modern, new-generation cars, painted white with elegant red and blue stripes that make the taxis stand out.

Vinasun taxis are authorized partners to stop and pick up/drop off passengers at many hotels, restaurants, shopping malls, hospitals, etc. Therefore, every year, the number of passengers this taxi company serves can reach up to 60 million trips.

2. Should you use Vinasun taxi advertising?

Being a leader in passenger transport service, Vinasun is also one of the pioneers allowing advertising on its taxis. Vinasun taxi advertising leaves a strong impression and builds solid trust for businesses using the service.

Firstly, regarding the number of vehicles, advertising on Vinasun taxis creates extensive coverage with continuous frequency. Each advertising taxi operates on average 20–22 hours a day, especially during rush hours and traffic peaks, making it even more visible.

Secondly, taxi advertising does not stand still but moves continuously with striking visuals. No need to wait to be noticed, the advertisement actively travels alongside road users, making it hard for them not to pay attention. This is an advertising channel with a natural high-impact effect without causing viewer discomfort.

Thirdly, advertising on Vinasun taxis increases product awareness and effectively builds brand image for all businesses! The target customer group reached by advertising is unlimited, reaching thousands, even tens of thousands of impressions per day.

Finally, in terms of aesthetics, on the white car background, all Vinasun taxi advertising maquettes are displayed prominently and impressively. Advertising on a luxury taxi brand also adds a touch of sophistication and attraction to your campaign.

3. Effective Vinasun taxi advertising placements

When advertising on Vinasun taxis, investors can refer to the following formats:

• Advertising on the rear doors of the taxi: The advertisement is placed at eye level of pedestrians and other drivers. Size 100×75 cm, perfect for conveying full information at a reasonable cost.

• Full rear-wrap taxi advertising: The maquette area is expanded, stretching from the rear door to the trunk of the car for a strong impression.

• Advertising on all four doors: A newly implemented format with maximum display area for bold, creative ideas.

• Advertising on taxi windows: Posters, stickers, and decals in small sizes on windows or rear glass. Low cost and often used to enhance the effectiveness of body-wrap ads.

• Advertising behind taxi seats: Flyers placed in pockets behind the driver’s seat. These contain detailed advertising information and can be taken away when passengers leave.

4. Vinasun taxi advertising rates

Depending on the format and type of vehicle chosen, Vinasun taxi advertising costs will vary. Please see the reference price list below:

5. Vinasun taxi advertising with Sixth Sense Media’s effective service

Sixth Sense Media is proud to introduce that we are one of the largest partners of Vinasun taxi with many annual contracts for both domestic and international businesses. Some major clients successfully running Vinasun taxi campaigns include: K-Food, Hafele, Lalamove, Mega We Care, Lien A Mattress, Tuong An Cooking Oil,…

Sixth Sense Media delivers the highest satisfaction and convenience to investors by providing a full-package advertising service, supporting everything from consultation, design, implementation to final acceptance and warranty.

For more detailed consultation on Vinasun taxi advertising services, please contact:

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516

Email: contact@ssm.vn