6 simple tips for designing advertising billboards that everyone must see
In order not to be lost in the crowd, billboard design is a “vital” factor that businesses must pay attention to! No matter how expensive the location of the billboard is, how large the size of the billboard is, if the content and images presented inside are not impressive, too bland, boring or confusing, it can lead to unfortunate failure.
Why should we emphasize advertising billboard design?
Billboards are wall-mounted billboards, placed on the front or side of high-rise buildings. They are most commonly used and popular in urban areas, appearing densely in the city center, reaching millions of viewers every day. However, because of that, the competitiveness of this type of billboard is very high.
When you step out of the house, on the way to school, work, or for a walk, it is not difficult to see billboards. Even in expensive locations, sometimes consumers feel overwhelmed by the sheer number of billboards. Therefore, if you do not have a truly outstanding billboard design, your advertisement can easily blend into the crowd, be overlooked by customers, or even ignored.
According to statistics, on average, each customer spends no more than 5 seconds watching outdoor advertising. Therefore, the design of advertising billboards needs to have the ability to quickly and strongly impact and make viewers quickly remember the message the business needs to convey. Brands need to make the most of this short period of time to be able to leave the most content in the minds of customers.
Although outdoor advertising in general and billboards in particular are long-term forms of advertising to be able to see the effectiveness. However, if the billboard design does not create an impression from the first time, it will be very difficult to have the next times and make customers remember them.
How to design advertising billboards?
Billboard design is also implemented on familiar software. Some commonly used billboard design software include: Photoshop, AI,…
However, between designing online billboards and aligning when displaying on large billboards, careful calculations are needed. Usually, the design team will need to create a CAD drawing of the advertising billboard and a realistic perspective to get the most accurate display overview.
Therefore, businesses should focus on investing in billboard design. In addition to creative designers, you should also seek professional, experienced service providers for additional support in editing the design in practice.
6 Simple Tips for Memorable Billboard Design
There is no standard or formula for creativity in billboard design. But to maximize the effectiveness of reception, below we have 6 notes when designing billboards that brands must remember!
1. Memorable message
Don’t play with words, don’t make viewers spend too much time thinking because they will most likely skip your ad. On the billboard design, present the message as concise, simple, easy to understand, and to the point. Eliminate technical terms to avoid confusion!
2. Message length
Shorter messages are more memorable and effective when it comes to billboard design. In fact, most viewers will stop reading after about five or six words. Your goal is to organize each word in your ad to convey your core message rather than focusing on adding too much detail. To make a big impact, take the time to plan, edit, and rewrite your message to be as concise as possible, ideally no more than seven words.
3. Photo billboard design
The core of billboard design is definitely the visual experience. Your best bet is to choose an image or graphic element that grabs the audience’s attention and reinforces the core message of your ad. When your image and text are aligned, viewers will get an immediate and clear message in just a few seconds.
4. Color selection
When designing billboards, color is an important factor. It is important to choose a background color and font that contrasts enough to make your message easy to read at any time of day. It is best to avoid bright white backgrounds, which can be especially distracting for drivers at night.
In addition, the choice of color should also be considered appropriate according to the brand color, purpose, and advertised product. For example, Tet advertising signs are often associated with red, which means congratulations, brings luck, and attracts great attention from passersby.
5. Font size and style
When it comes to fonts, don’t be too fussy. It’s best to keep your fonts big and bold, and avoid overly complex fonts that are difficult to read.
No matter which font you choose, it’s best to stick to one font for your ad. You can change the font size or boldness to create different accents on your billboard.
6. Contact information
The main purpose of billboard design is not to contact your company, but it should not be overlooked! Businesses can choose simple, quick advertising methods through websites and Fanpages, which are sometimes more effective than a series of phone numbers.
Conclude
Sharing the experience of designing advertising billboards above from Sixth Sense Media hopes to bring practical and useful information to businesses. Although digital billboards are starting to invade, in Vietnam alone, advertising billboards still have a solid position and will continue to develop in the distant future!
Outdoor Advertising Media Joint Stock Company – SIXTH SENSE MEDIA
Hanoi Office:
Address: 3rd Floor, No. 6 Nguyen Cong Tru, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898
Ho Chi Minh City Office:
Address: 459 Su Van Hanh, Ward 12, District 10, HCMC
Tel: (08) 88 589 489
Hotline: 0934 519 516
Email: contact@ssm.vn
