Advertising on Airport Buses Elevates Brand Prestige

Advertising on airport buses allows businesses to target a clearly defined audience—passengers who are actually flying, most of whom have a middle to high income. Currently, this form of advertising is being implemented mainly at Tan Son Nhat Airport – Ho Chi Minh City.

1. Learn about the type of airport buses

The airport bus service is operated with the purpose of transporting passengers from the waiting lounge to the aircraft gate. These buses are used when the aircraft parks at a remote stand, making it impossible to connect with a jet bridge directly.

The airport bus system uses modern vehicles such as the Aero Abus 6300 with a maximum capacity of up to 112 passengers. Inside the bus, there are 16 designated seats for elderly passengers or to meet specific needs in certain situations.

Airport buses operate in both domestic and international terminals. For now, this service is only implemented at major international airports with high flight frequencies such as Noi Bai and Tan Son Nhat.

2. Introduction to airport bus advertising services

Besides passenger transportation, the airport bus advertising service is currently being operated at Tan Son Nhat International Airport. The bus fleet here is modern and of the highest quality.

The advertising format applied to the airport buses is full‑wrap window decals. Compared to regular city buses, airport buses are larger in size. Therefore, when the advertising maquette is applied from the lower body all the way up to the windows, it becomes more prominent and striking.

The decals used are aviation‑standard, highly durable, and capable of displaying bright, vivid images. With a strict approval process, all maquettes used for airport bus advertising achieve the highest level of sophistication and visual appeal.

The cost of implementing airport bus advertising at Tan Son Nhat Airport is quite high, approximately USD 12,000 per bus per year.

3. Advantages of airport bus advertising

• Airport bus advertising is implemented at Tan Son Nhat Airport—the busiest airport in the country. Every day, hundreds of domestic and international flights take off and land here. The passenger volume is always large and stable, ensuring frequent exposure for advertisements.
• This type of advertising targets direct customers who are air travelers. Most of them have middle to high incomes, and a significant portion are people with high spending power and decision‑making authority for themselves, their families, or their businesses.
• Not only passengers using the bus but also those sitting in the waiting area looking out at the tarmac can see the advertising buses. Airport bus advertising ensures continuous exposure throughout the day.
• Using airport bus advertising with impressive visuals is an effective way for businesses to build and elevate their brand prestige.
• All airport buses are maintained in clean, pristine condition, ensuring maximum aesthetics and durability for advertisements at all times.

4. Effectively implement airport bus advertising with Sixth Sense Media

Sixth Sense Media provides a full‑service airport bus advertising solution, guaranteeing quality and swift execution for our clients. As a direct partner in advertising operations, we are proactive in project execution and able to negotiate the best discounts for businesses.

With many years of experience, Sixth Sense Media has a deep understanding of regulations and procedures for conducting advertising at airports. For more detailed consultation about the service, please leave your contact information and specific requirements with us at:

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516

Email: contact@ssm.vn