As part of its strategy to expand its market and connect international destinations, China Airlines has collaborated with Sixth Sense Media to launch a large-scale bus advertising campaign in Hanoi. With an inspiring message and modern execution, the project promises to bring the image of Taiwan’s leading airline closer to Vietnamese passengers.

1. Campaign Overview

• Campaign Name: Discover the USA via Taipei.
• Brand/Product: China Airlines.
• Industry: Aviation
• Implementation Period: From May 1, 2026, to October 31, 2026.
• Location: Hanoi City.
• Implementation Format: Hanoi bus advertising using the die-cut glass decal format, combined with a QR code integrated directly on the bus body to increase interaction.

2. Campaign Background

China Airlines is widely known as the leading carrier in Taiwan, possessing an extensive global flight network and international-class services. One of the airline’s greatest strengths is its flight routes connecting Vietnam to the United States with a convenient transit point in Taipei.

In 2026, as the demand for travel, study abroad, and trade between Vietnam and the US surged, China Airlines stepped up its “Discover the USA via Taipei” activities. To realize the goal of reaching a large number of potential customers in the key Northern market, the airline chose Hanoi bus advertising – an Out-of-Home (OOH) advertising method with wide coverage and extremely high exposure frequency to commuters.

3. Campaign Objectives

• Enhance Brand Recognition: Confirm China Airlines’ position as the preferred choice for flights to the US.
• Promote Flight Routes: Emphasize the convenience of transiting in Taipei for long-haul flights to the United States.
• Strengthen Interaction: Through the QR code on the bus body, the campaign aims to convert direct reach into website traffic or online ticket bookings.

4. Strategy & Communication Message

The consistent strategy of the project is “Bringing the sky to the streets” through vibrant maquettes and concise, memorable messages.

• Primary Message: “Discover the USA via Taipei.”
• Design: Utilizing the die-cut format creates a spacious, modern layout, making images of aircraft and iconic US landmarks more vivid. Integrating QR codes is not just a trend but a practical solution to help measure advertising effectiveness and shorten the customer’s purchase journey.

5. Implementation Communication Channels

To optimize display efficiency, Sixth Sense Media advised and selected bus routes with “beautiful” itineraries passing through vital thoroughfares, densely populated areas, universities, and especially airport connection routes:

• Route 07 (Cau Giay – Noi Bai): Directly reaching the customer group with high air travel needs at the Northern gateway.
• Route 17 (Long Bien – Noi Bai): Connecting the old central area with the international airport.
• Route 86 (Hanoi Station – Noi Bai): A high-quality bus route, reaching tourists and office workers.
• Route 109 (My Dinh – Noi Bai): Covering the vibrantly developing Western area of the capital.
• Route 142 (Diplomatic Corps Area – Vincom Long Bien): Passing through high-end urban areas and large shopping malls.

6. The Role of Sixth Sense Media

Sixth Sense Media is proud to be the full-service provider for China Airlines’ bus advertising campaign. With experience in implementing many large OOH projects for partners such as AEON MALL or FPT Shop, SSM undertakes key roles:

• Strategic Consulting: Selecting the most optimal bus routes and die-cut formats to ensure both aesthetics and compliance with advertising regulations.
• Design & Printing: Ensuring sharp, color-fast maquettes under Hanoi’s harsh weather conditions.
• Construction & Inspection: A professional construction team ensures project progress starting from May 1, 2026, according to the plan.
• Reporting & Monitoring: Providing inspection photos and periodic reports so that customers can grasp the operational effectiveness of the campaign.

The combination of China Airlines’ prestige and Sixth Sense Media’s implementation capacity will surely bring brilliant success to the “Discover the USA via Taipei” campaign, contributing to taking the brand even further in the Vietnamese market.

Sixth Sense Media JSC

Hanoi Office:
3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

Ho Chi Minh City Office:
459 Su Van Hanh Street, Ward 12, District 10, Ho Chi Minh City
Tel: (08) 88 589 489
Hotline: 0934 519 516

Email: contact@ssm.vn