VEXERE expands its presence across hanoi through bus and tourist electric car advertising

During the final three months of 2026, VEXERE partnered with Sixth Sense Media to launch a large-scale OOH advertising campaign across Hanoi, combining advertising on 8 bus routes and 5 tourist electric cars. By leveraging an extensive public transport network and popular sightseeing routes in the city center, the campaign brought the brand closer to local residents, tourists, and potential customers with travel needs.

1. Campaign Overview

• Campaign Name: VEXERE – A Trusted Ticket Booking Platform in Vietnam
• Brand/Product: VEXERE
• Industry: Travel and Transportation Technology – Online Ticket Booking Platform
• Campaign Period: October 1, 2026 – December 31, 2026
• Location: Hanoi, Vietnam
• Advertising Formats: Bus advertising combined with tourist electric car advertising.

2. Campaign Background

VEXERE is an online ticket booking platform in Vietnam that helps users conveniently search for and book tickets for their journeys. Connecting passengers with transportation providers, VEXERE aims to simplify travel planning for a wide range of needs, from trips back to their hometowns and business travel to holidays and exploring new destinations.

As the fourth quarter begins, travel demand typically tends to increase. Year-end business trips, holidays, and journeys home during the festive season make the passenger transportation market increasingly active. This is also when consumers proactively seek convenient, reliable ticket booking solutions that fit their personal schedules.

In this context, strengthening brand awareness and encouraging consumers to consider booking tickets become important priorities for VEXERE. Rather than reaching customers solely through online platforms, the brand needs to extend its presence into everyday transport environments and along the routes that people frequently travel.

Hanoi is an ideal market for the campaign thanks to its high traffic density, large resident and working population, and steady flow of tourists. Combining bus advertising on major traffic routes with tourist electric car advertising in central areas creates opportunities for VEXERE to reach diverse customer groups in different contexts.

3. Campaign Objectives

• Increase Brand Awareness: Reinforce VEXERE’s image as a trusted ticket booking platform in Vietnam through continuous exposure on public transport and tourist vehicles.
• Expand Audience Reach: Reach diverse customer groups, from students, office workers, and laborers to domestic and international tourists.
• Strengthen Brand Recall: Leverage frequent vehicle movements and presence across multiple routes to make VEXERE more familiar to Hanoi residents.
• Drive Conversions: Incorporate discount QR codes into the advertising displays, giving customers an additional incentive to learn more about the platform and make bookings.
• Capture Year-End Travel Demand: Maintain brand visibility throughout the three-month peak period, creating opportunities to connect with customers planning holiday and festive-season travel.

4. Communication Strategy & Messaging

Insight

When planning a trip, customers often proactively search for information and choose the transportation option that best suits their needs. However, with numerous transportation providers and ticket booking platforms in the market, building trust and becoming a brand that customers remember are essential.

This is particularly important during the final months of the year, when travel demand rises. Brands need to appear frequently enough to be easily recognized and come to mind whenever customers need to book tickets.

Big Idea: VEXERE – YOUR COMPANION ON EVERY JOURNEY

Rather than limiting advertising to a few fixed locations, VEXERE chose to bring its brand across Hanoi through two types of vehicles with distinct operating characteristics.

While buses extend the brand’s reach along major traffic routes, tourist electric cars take the brand into busy central areas. This combination allows VEXERE to appear in a variety of travel contexts, from residents’ everyday commutes to tourists’ sightseeing and exploration of the capital.

Key Message: VEXERE – A Trusted Ticket Booking Platform in Vietnam

The brand positioning is consistently communicated across the advertising vehicles, complemented by discount QR codes that allow customers to scan, access promotional offers, and explore VEXERE’s ticket booking services with ease.

5. Advertising Channels

The campaign combines two OOH formats – bus advertising and tourist electric car advertising – to establish a broad presence across Hanoi during the final three months of the year.

Bus Advertising – Expanding Reach Across the City

VEXERE implemented advertising on 8 bus routes: 04, 101A, 209, 28, 42, 60A, 60B, and 88.

The interconnected routes allow the brand to appear across multiple traffic corridors, reaching diverse audiences such as students, office workers, and laborers. With buses constantly moving throughout the city, this format also increases exposure frequency and strengthens brand recall.

Tourist Electric Car Advertising – Strengthening Presence in Central Areas

Alongside bus advertising, VEXERE deployed advertising on 5 tourist electric cars operating around Hoan Kiem Lake and Hanoi’s Old Quarter.

This area attracts large numbers of local residents and tourists. The vehicles’ slower speed and frequent operation along central streets give VEXERE greater opportunities to gain direct visual exposure among potential customers.

Combining the extensive coverage of buses with the concentrated presence of electric cars in the city center allows VEXERE to broaden brand awareness while strengthening its visibility in areas with a high density of potential customers.

6. Sixth Sense Media as the Campaign Implementation Partner

For VEXERE’s advertising campaign, Sixth Sense Media was responsible for consulting on and implementing the advertising system across two vehicle categories – buses and tourist electric cars in Hanoi.

From selecting advertising routes and arranging vehicles to producing and installing advertising displays, SSM focused on ensuring consistent, prominent brand presentation that suited the operational characteristics of each vehicle type.

By combining two OOH formats, the campaign not only expanded VEXERE’s brand presence but also created diverse touchpoints throughout customers’ journeys. From busy traffic routes to the bustling streets of the Old Quarter, the brand remained visible and top of mind throughout the three-month campaign.

Through this project, Sixth Sense Media continues to demonstrate its expertise in consulting on and implementing multi-format OOH advertising campaigns, helping brands optimize audience reach and strengthen communication effectiveness in their target markets.

Sixth Sense Media JSC

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3rd Floor, No. 6 Nguyen Cong Tru Street, Hai Ba Trung, Hanoi
Tel: (0243) 237 3692
Hotline: 0982 513 898

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