What is outdoor advertising?
Out-of-home (OOH) advertising refers to any form of outdoor advertising that reaches consumers while they are outside their homes, not within any indoor range. Examples include advertising signboards (e.g., panels, billboards, LED screens outdoors), transit advertising, hanging banners, gas station advertising, and airport advertising. The primary objective of these campaigns is to reach a substantial number of potential customers by using appealing visual elements and effective sound effects to create a lasting impression.