Putting the brand name “high flying” literally and figuratively, that is the unique feature and great effectiveness of aircraft advertising. Marketing at a height of thousands of meters, concentrating potential customers in a limited space, has a high natural force for them to receive and remember about advertising.
1. What is airplane advertising?
The airline industry also officially participates in the advertising market not only by road transport. Aircraft advertising is deployed in many forms both outside and inside the passenger compartment.
The ads are highly demanding and are carefully selected in terms of aesthetic form as well as content. That is the reason that when it comes to this service, both businesses and consumers are impressed with the quality, luxury and truly classy advertising.
2. Forms of advertising on the plane
In-flight advertising in Vietnam is currently being deployed on many different airlines such as Vietnam Airlines, Vietjet Air, Bamboo Airways, and Jestar Pacific. The most commonly used form of airplane advertising is:
2.1. Advertisement on the fuselage
The advertising form is especially impressive with a very large decal size that is covered on the entire outer body. Advertising has the ability to attract all customers in the lounge area, expanding the reach of customers at all airports that land.
2.2. Advertisement on the in-flight luggage trunk
Specialized aviation decal is stuck on the outside of the luggage compartment on the plane. With the right vision and contact place with all passengers on board, this will be the ideal form of communication to increase brand awareness.
2.3. TVC advertises the screen on the plane
Video and TVC advertisements are broadcast with a frequency that is repeated many times throughout the flight on entertainment screens behind each row of seats. The 9-inch – 15-inch advertising display screen with sharp display images, vivid sound.
This advertising service is currently being operated on Vietnam Airlines and Bamboo Airways’ aircraft.
2.4. Air ticket advertising
Depending on the printed or electronic ticket of each airline, the size and appearance of the advertisement will change. In addition to airline tickets, Vietnam Airlines also has a form of advertising on a boarding pass cover (boarding pass) or on the envelope containing this card.
Logo, brand image, products will accompany each guest from immigration through to throughout the flight..
2.5. Stick the poster on the plane wall
The airplane poster is posted on three sides of the wall, which is a place that passengers will see throughout the long flight. The posters are stuck with a fairly large size, synchronous, so they attract high attention.
2.6. Magazine advertising on the plane
Heritage, One2Fly are aviation publications that are no stranger to people who often use planes to travel. With high image quality, carefully selected content, magazines have millions of views every day, including domestic and international visitors..
2.7. Some other promotional items
In addition to the aircraft advertising forms mentioned above, investors can choose to place advertisements on small and handy items. These are: napkins, paper cups, dining trays, food menus, sample delivery, …
3. Outstanding efficiency of aircraft advertising campaign
In-flight advertising is called luxury advertising by industry experts. Buses, taxis, and private cars are abundant and operate on the streets, but planes are different! The number of aircraft is limited, but the group of customers that this advertising space gives to investors is not limited!
Flights are home to many groups of customers, most of which are high-income people, high-end customers in the business class or international tourists. Not thousands of people approach a day, but the essence of airplane ads lies in users receiving and remembering them.
The ad will have a continuous and consistent time-round with all customers throughout the flight. In a limited space at an altitude of thousands of meters, the rate of advertising is received up to 92%. And 80% of those customers say they have memorized the product, the brand is viewed.
Based on passenger data recorded on each flight, investors will know exactly who their brand is transmitted to, and how effective it is. Of course, with such advantages, this is not a cheap advertising service. But the distribution of various forms of advertising also gives businesses many attractive investment packages with prices from only VND 100 million!
4. Sixth Sense Media’s luxurious, classy in-flight advertising service
With the great investment and dedication to the transport advertising industry over the past 10 years, Sixth Sense Media would like to introduce to you our luxurious and classy aircraft advertising services!
Sixth Sense Media is currently a direct advertising partner with major airlines in the country. We offer a variety of advertising packages, have a professional support team and more than a discount with many great incentives for businesses.
Details of the service invite you to contact us directly:
THE SIXTH SENSE MEDIA., JSC
Address: No. 6 Nguyen Cong Tru, Hai Ba Trung District, Hanoi
Hotline: 0934 519 516
Ho Chi Minh office
Address: Room 301, Floor 3, 459 Su Van Hanh, Ward 12, District 10, HCMC
Hotline: 0982 513 898