VOV Traffic advertising has the highest rate of listeners to the radio today, especially a large group of business people, high-income people own their own cars. The categories are built more and more attractive, clearly segment each group of audience to help businesses build a brand “urgent hit”!
1. VOV Traffic – The most heard radio channel in Vietnam
VOV Traffic channel officially broadcast from May 18, 2009. VOV Traffic was born in the context of a thriving traffic infrastructure, rapid urbanization leading to overcrowding on the streets, and increasing traffic jams.
With a large network of collaborators and reporters, VOV Traffic quickly updates all the hot news in the peak hours of the day. Radio stations are recognized for making a significant contribution to building effective traffic safety and safety, especially in the two big cities, Hanoi and Ho Chi Minh City.
According to statistics, 100% of buses in the 2 largest cities in the country turn on VOV Traffic at peak hours. About 1.2 million cars listen to the radio regularly during peak hours.
VOV Traffic is not only a news channel but also has the ability to interact very well with the audience. In addition to the topic of traffic, the channel has now built many more attractive programs to serve listeners in many different time frames of the day such as: Seeing the mirror of life, the station, the Showbiz news, whichever phase , Synopsis of the night, Counting watch …
It can be seen that the potential for effectively exploiting communication from VOV Traffic advertising channel is very promising for many businesses.
2. Effective from VOV Traffic advertising channel
Among the radio channels in Vietnam today, advertising VOV Transport becomes the first choice of most businesses. Of course, the first and biggest reason is that the number of customers who approach the ad is especially large.
The audience group listening to VOV Traffic channel, accessing to advertising is extremely diverse. In which, including: business people, people with good income listen to radio in their own cars, passengers listen on taxis, students – students, the elderly listen to advertisements on buses, … With the system Richly built program, VOV Traffic channel’s audience age is almost unlimited!
Next, advertising on VOV Traffic was broadcast continuously, repeated many times a day. Advertisements are heard while the audience is driving, or possibly working, so the rate of channel switching is very low. As a result, the opportunity to remember, increase brand awareness is significantly increased.
In terms of costs, the advertising quote on VOV Traffic during peak hours is only about 1/10 of the “golden hour” advertisement on television. The cost, production process of advertising audio is also significantly simpler, changing or updating content is also much easier.
3. How to advertise on VOV Traffic effectively?
To implement VOV Traffic more effectively advertising, Sixth Sense Media would like to suggest some tips as follows:
- Choose advertising timeframes: It is not necessary to advertise in peak hours, of course if you have a large budget, reaching more people is still a priority. Businesses can allocate ads to other low-end timeframes with a suitable target audience..
- Choose a broadcast program:Based on the broadcast program content, investors can localize a group of listeners who listen to the radio. For example, products and services for young people can be advertised in the advertising frame of the dating program on VOV Traffic.
- Build advertising script: Radio ads are counted in spots with the duration of 30s – 60s – 90s … Because the amount of time is not long, customers can only listen to but not have illustrations, so the advertising script must be built with clear content. clear, coherent, highlighting main messages about products and services. Should repeat brand names, products 2-3 times or more to attract attention.
- Production of advertising audio:Combining comments, sound, music, and sound as the highlight.
4. Advertising service VOV Traffic package, professional of Sixth Sense Media
Sixth Sense Media is currently a partner to exploit VOV Traffic advertising directly, without intermediaries. Along with the advantage of long-term experience, professional advertising production capacity, SSM customers enjoy many special incentives such as:
- FREE consultation, specific and appropriate advertising plan.
- Fast booking, nice location, good discounts.
- Support for advertising production: script writing, complete audio editing.
If you have advertising needs or need more detailed advice about the service, please contact Sixth Sense Media right away via:
For more advice on the service, please contact the information:
THE SIXTH SENSE MEDIA., JSC
Address: No. 6 Nguyen Cong Tru, Hai Ba Trung District, Hanoi
Hotline: 0934 519 516
Ho Chi Minh office
Address: Room 301, 3rd Floor, 459 Su Van Hanh, Ward 12, District 10, HCMC
Hotline: 0982 513 898