To mark the important 65th anniversary event and change the logo, BIDV organized an activation roadshow connecting from North to South. The event took place continuously for 20 days, leaving special impressions with customers in many provinces.
Toppo’s Sampling Activation campaign was held at major supermarkets and shopping centers in 11 provinces and cities. Toppo launched 5-week brand activation and attracted a large number of customers.
Dien Quang Activation is organized to attract customers to download the smart application HomeCare Dien Quang at 18 largest supermarkets in Ho Chi Minh City.