Toppo’s Sampling Activation campaign was held at major supermarkets and shopping centers in 11 provinces and cities. Toppo launched 5-week brand activation and attracted a large number of customers.

About Lotte Toppo Cake Sticks

Toppo sticks are manufactured by Lotte Group. The group was established in Japan in 1948. Currently, this is the number 1 corporation in Japan and Korea in the field of confectionery production.

Among its many confectionery product lines, Toppo sticks always hold the top position in terms of revenue. The cake is crispy on the outside, the inside is a layer of sauce covered with many flavors such as: chocolate, strawberry, vanilla, etc. Not only is it an ordinary snack, Toppo is also a product that can supplement nutrition. , recharge energy for young children without fear of being overweight.

With delicious taste, even adults love this kind of stick cake. Compact cake box, ensuring food hygiene and safety, easy to carry on trips, camping or eating at school breaks, companies are very suitable.

banh que toppo

Lotte Toppo Cake Sticks Brand Activation Campaign

Brand activation is an event, campaign, or any interaction through which a company drives customer actions and aims at generating brand awareness, building lasting relationships with its target audience, and developing customer loyalty. And Toppo has chosen this method to activate its brand in the Vietnamese market.

Information about toppo’s brand activation campaign

  • Types of Brand Activation: sampling activation, minigame “Lucky draw”
  • Locations: Big C, Lotte Mart, Vinmart, Aeon Mall, Co.op mart and Emart. These are all places with large crowds, comfortable psychology and great shopping demand. Customers will have more time so it is easy to convince them to participate in the program.
  • Duration: 5 weeks. In which, the first week is held for 4 consecutive days from Thursday to Sunday to familiarize customers with the campaign. From 4 weeks later, only run Activation on weekends to ensure maximum user reach.
  • About tools and materials: Toppo uses both booth activation, standee to increase attraction. Besides, there is also a TV showing Toppo’s TVC with funny sounds to increase customers’ attention.
Tổ chức Activation tại siêu thị cho nhãn hàng Bánh Toppo

Booth display is located right next to the shelf selling Toppo

Tổ chức Activation tại siêu thị cho nhãn hàng Bánh Toppo

Toppo brand appears right at the entrance so you don’t miss any customers

Tổ chức Activation tại siêu thị cho nhãn hàng Bánh Toppo

The exhibition booth area is decorated prominently and eye-catching

Tổ chức Activation tại siêu thị cho nhãn hàng Bánh Toppo

The program attracted the attention of many shoppers

Tổ chức Activation tại siêu thị cho nhãn hàng Bánh Toppo

The staff takes a photo of the invoice and invites customers to participate in the draw to receive gifts from Toppo

Tổ chức Activation tại siêu thị cho nhãn hàng Bánh Toppo

Promotion Girls enthusiastically introduce products to customers

Sixth Sense Media is the company that organizes Toppo’s Activation. The program took place at the same time at 30 supermarkets in 11 provinces and cities (Hanoi, Vinh Phuc, Bac Giang, Hai Phong, Hue, Ho Chi Minh City, Ben Tre, Binh Duong, Vung Tau, Dong Nai and Can Tho). All are organized, managed and operated by 100% experienced staff from Sixth Sense Media.

In addition to the Brand Activation campaign at supermarkets, shopping centers, we also deploy in many different locations such as markets, fairs, exhibitions, outdoor organizations, …

If you require any further information, feel free to contact us:

contact us 1

THE SIXTH SENSE MEDIA., JSC

Hanoi Office

Address: No. 6 Nguyen Cong Tru, Hai Ba Trung District, Hanoi

Hotline: 0934 519 516

Ho Chi Minh office

Address: Room 301, Floor 3, 459 Su Van Hanh, Ward 12, District 10, HCMC

Hotline: 0982 513 898

Email: contact@ssm.vn

Website: https://ssm.vn

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