To mark the important 65th anniversary event and change the logo, BIDV organized an activation roadshow connecting from North to South. The event took place continuously for 20 days, leaving special impressions with customers in many provinces.
1. BIDV’s giggling ride
Established in 1957, BIDV is the bank with the longest history in Vietnam. In which, there have been up to 3 decades since 1992, the identity of BIDV is associated with the image of a red boat and a blue sail, showing strength, creating trust with both customers and staffs.
Holding a certain position, but in 2022, BIDV has had a new revolutionary change. In which, the biggest event is changing the brand logo with the main colors being emerald green and gold. The phrase BIDV remained the same, but the new symbol was replaced with a star and a 5-petal apricot flower.
To celebrate 65 years of establishment and introduce a new set of logos, BIDV created an interesting experience program on “Giggle bus” that brings customers to all the most famous places in Vietnam. Besides sightseeing, customers can also participate in minigame programs and draw attractive prizes with gifts up to 3 million VND.
Along with the special bus trip, BIDV also launched the product package “Accompanying dreams – Companionship reaching far – Companionship firmly” with the desire to accompany customers through important milestones in life. Gifts for customers participating in the companion package up to more than 3.2 million VND and other valuable gifts.
2. Roadshow activation to celebrate 65 years of establishment of BIDV
“Giggle ride” is a program that runs a double-decker bus roadshow combined with activation at BIDV’s branches in many provinces. Specifically, the time will take place from April 30, 2022 to May 19, 2022 with a journey through 13 provinces and cities: Hanoi, Ho Chi Minh, Quang Ninh, Can Tho, Ninh Binh, Binh Duong, Vung Train, Hue, Binh Thuan, Da Nang, Nha Trang, Phu Yen and Quy Nhon.
This is a program that has been researched, arranged and implemented by BIDV. And Sixth Sense Media is very pleased to be a part of “Giggle ride” – a particularly important event to celebrate the 65th anniversary of BIDV bank.
The organization in 13 provinces is implemented synchronously according to the following programs:
- BIDV’s double-decker bus picks up customers at branches and moves around the province and city. Bus trips are organized continuously to bring as many experiences to customers as possible.
- On the journey, customers sit on the 2nd floor to enjoy the view. BIDV will organize prize-winning quizzes, with MCs giving presentations on the history of the places the car moves through.
- Customers can check-in, take pictures with staff, lovely mascot of BIDV.
- Particularly in Hanoi and Ho Chi Minh City, the event has more modern dance performances to increase the excitement and create excitement for the audience.
3. SIXTH SENSE MEDIA
Sixth Sense Media is proud to be the organizer of the entire roadshow activation campaign for BIDV. Being accompanied in a large and meaningful project like this is our joy and motivation to strive every day, improve service quality, and bring the most effective advertising to each investor.
“Giggle ride” is a large-scale, high-difficulty roadshow activation program that requires a lot of human participation and a methodical combination. With many years of experience, Sixth Sense Media has researched to come up with the best plan and implementation plan.
After 21 days of accompanying the brand, we are delighted to see the results, as well as the appreciation that BIDV has for Sixth Sense Media. Wishing BIDV will be stronger and stronger, with more 75th, 85th and more anniversary!
THE SIXTH SENSE MEDIA., JSC
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Hotline: 0934 519 516
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