British Council Vietnam's bus advertising project in Hanoi - Công ty truyền thông Giác Quan Thứ Sáu

Dự án quảng cáo trên xe bus tại Hà Nội của British Council Vietnam

The British Council’s bus advertising campaign has been launched across traditional buses, VinBus electric buses, and the mini City Tour 03 buses in Hanoi.

1. British Council opens a new teaching center in Hanoi

The British Council, renowned worldwide for its prestigious English teaching services over the past 75 years, has been operating in Vietnam since 1993. It has left a significant mark and become a trusted language training destination for students and parents alike.

In January 2025, the British Council will inaugurate a new teaching center in Hanoi. The center is located at the LANCASTER LUMINAIRE building, a symbol of modernity and luxury in Dong Da District.

The new five-star teaching center boasts 11 state-of-the-art classrooms with internationally standardized facilities, accommodating over 1,000 students. Alongside this, it features a team of top-quality English experts, advanced curricula, and modern teaching methods for maximum learning effectiveness.

The British Council offers a variety of learning programs tailored to meet the needs of children aged 5–17, adult learners, and IELTS preparation courses. To celebrate the grand opening, the British Council is offering tuition discounts of up to 20% for early registrants!

2. British Council launches bus advertising for the grand opening event

To mark the grand opening of its new teaching center and the special promotions for its courses, the British Council has widely promoted this news through a bus advertising campaign in Hanoi. This is the first time the English language center has incorporated bus advertising into its communication strategy.

Previously, the British Council was somewhat hesitant about bus advertising. Its core value is delivering elegant, high-end advertisements targeting a premium customer segment. However, with recent advancements, Hanoi’s bus advertising has fully met these criteria!

The British Council’s bus advertising campaign in Hanoi covers three types of buses: traditional buses, VinBus electric buses, and the mini City Tour 03 buses. Each type of bus and route has been meticulously selected to precisely target the British Council’s customer base:

Traditional buses: The British Council chose Route 84, which passes by the newly opened teaching center.
VinBus electric buses: These buses have scenic routes and numerous stops in upscale Vinhomes urban areas, reaching a premium customer segment.
Mini City Tour 03 buses: These buses run on prime routes, effectively promoting the brand in central “golden” areas of Hanoi’s capital.

With attractive, eye-catching designs and vibrant colors, the British Council buses stand out wherever they go, drawing significant attention. The bus advertisements ensure continuous, repetitive visibility daily, engaging a large audience and leaving a lasting impression of the brand.

Here are some images from the project captured by SSM:

Traditional bus advertisements in Hanoi

Advertisements on VinBus electric buses

Mini City Tour 03 bus advertisements in Hanoi

3. Sixth Sense Media – Professional bus advertising partner for the British Council

Sixth Sense Media is a professional bus advertising agency with over 15 years of experience. We are delighted to have partnered with the British Council on several projects in 2024, including this bus advertising campaign in Hanoi.

Understanding the brand’s objectives, Sixth Sense Media’s experienced specialists meticulously researched and planned the campaign to align with their goals. The project was executed comprehensively and received positive feedback from the British Council.

With improved formats and service quality, Sixth Sense Media is confident that bus advertising is perfectly suited even for premium brands, enhancing effectiveness and significantly reducing communication costs!