Advertising project on City Tour 03 bus in Hanoi of Medlatec

Medlatec quảng cáo trên xe bus City Tour 03 tại Hà Nội

After previous roadshow campaigns, billboard advertisements, bus and taxi ads, Sixth Sense Media continues to collaborate on Medlatec’s City Tour 03 bus advertising project.

1. What is the purpose of Medlatec’s City Tour 03 bus advertising project?

Medlatec has long been known as a reputable at-home sample collection service in many provinces and cities across the country, especially in Hanoi. Although it has now expanded into a general hospital, this service remains one of the core services that Medlatec focuses on developing and investing in. Therefore, advertising campaigns for the sample collection service have been significantly enhanced.

Sixth Sense Media has had the opportunity to collaborate on various Medlatec projects, such as billboard ads, motorcycle roadshows, bus ads, and taxi ads. When Medlatec wanted to further strengthen its advertising presence in the center of the capital, we advised and implemented the City Tour 03 bus advertising project.

City Tour 03 buses have stops near Hoan Kiem Lake.

City Tour 03 is a newly launched tourist bus route in Hanoi. It is a one-story open-top mini bus that takes tourists deep into the Old Quarter area, around Hoan Kiem Lake, West Lake, and many other famous destinations. The bus system is newly invested, receiving hundreds, even thousands of passengers daily, both domestic and international, moving through the busiest streets of the capital.

Therefore, the City Tour 03 bus advertising project aims to enhance Medlatec’s brand recognition among the public. The advertisement is displayed in a large, eye-catching format on the bus windows, combined with the bus’s vibrant color, maximizing attention.

The advertisement covers the bus windows, maximizing display area.

Advertisements are deployed on a system of new, beautiful vehicles

2. Effectiveness of the City Tour 03 bus advertising campaign for Medlatec

Medlatec conducted thorough research on the City Tour 03 bus advertising service. Although it is a new service, Medlatec quickly became one of the first companies to place their ads on this bus system because:

City Tour 03 buses are new, beautiful, and modern. This makes the advertisement look more appealing and prominent.
City Tour 03 buses follow an impressive route. Medlatec’s ads on the bus exterior are displayed continuously along the route, bringing the brand to densely populated areas of the capital that few other outdoor advertising mediums can reach.
The high frequency of advertising display along the impressive route increases the number of customers reached daily.
The aesthetically pleasing bus ads enhance Medlatec’s brand image.
The advertising service is new, not yet widespread, offering uniqueness and attraction.

3. Sixth Sense Media – Exclusive advertising provider on City Tour 03 buses in Hanoi

Sixth Sense Media is the exclusive provider of advertising services on City Tour 03 buses in Hanoi. Recognizing the great potential and suitability for Medlatec’s campaign goals, we quickly advised Medlatec to implement another outdoor advertising project.

As with previous projects, the City Tour 03 bus advertising campaign for Medlatec was carried out by Sixth Sense Media from start to finish. In addition to ensuring quality, our exclusive advertising service also offers the best deals and the most cost-effective advertising expenses for investors!