Advertising campaign on the escalator was deployed to introduce Ngoc Chau toothpaste and Da Huong feminine hygiene solution at BigC, Lotte, Aeon Mall supermarkets. The project is large-scale, taking place in 5 different provinces and cities: Hue, Ho Chi Minh City, Dong Nai, Vung Tau and Binh Duong.
1. Hoa Linh Pharma – A brand of quality
Hoa Linh is a pure Vietnamese pharmaceutical brand established in 2001. Quality is the guideline throughout the company’s operation in the past, present and future.
Therefore, Hoa Linh does not run after profits to mass produce many different products. Instead, the brand focuses on research and production to have the best quality products and best service to satisfy customers.
Hoa Linh Pharma currently has a number of outstanding product lines. In which, 2 main products of the company are: Ngoc Chau herbal toothpaste and Da Huong feminine hygiene solution.
The common feature of both products is that they have 100% natural extracts, so they are very safe for users. Improving quality and affordable prices is how Hoa Linh attracts and builds trust with its customers.
2. Advertising project on escalators at supermarkets and shopping centers of Hoa Linh Pharma
Currently, Ngoc Chau herbal toothpaste and Da Huong feminine hygiene solution have been distributed in many different sales channels. In this advertising campaign, Hoa Linh focused on hitting the sales channel with the best sales, especially in supermarkets and shopping malls. Therefore, the brand has chosen to deploy advertising on the escalator.
Advertising on the escalator at Lotte Mart
Some outstanding information about Hoa Linh’s escalator advertising project:
- Advertising locations: Big C, Lotte Mart, Aeon Mall. The escalator locations selected by Hoa Linh have all been researched and surveyed to ensure the maximum number of customers using and seeing ads.
- Scope of deployment: Hue, Ho Chi Minh City, Dong Nai, Vung Tau, Binh Duong.
- Advertising form: Sticking advertising decals along the glass sides of the escalators. Advertising decals are specialized decals, with beautiful colors, clear display, and high durability.
- Deployment period: 12 months and will continue to be extended in 2022.
Advertising in the escalator at Big C supermarket
3. SIXTH SENSE MEDIA
Sixth Sense Media is pleased to be a companion with Hoa Linh Pharma for 2 years. The advertising project on the escalator is a large and long-term campaign, so it needs to be implemented methodically, ensuring the highest trust and responsibility with customers.
Sixth Sense Media has supported customers:
- Research, survey and select reasonable ladder positions.
- Edit the design, put up the appropriate escalator advertising maquette.
- Package construction.
- Periodic reporting throughout the campaign, ensuring on-time advertising with the right quality.
- Warranty for all decal stickers on the escalator during the advertising period.
>>>Ngoc Chau Toothpaste: Markets Wall Billboard in Ho Chi Minh City
If you are interested in advertising services on escalators at supermarkets, shopping malls, please contact Sixth Sense Media immediately!
THE SIXTH SENSE MEDIA., JSC
Hanoi Office
Address: No. 6 Nguyen Cong Tru, Hai Ba Trung District, Hanoi
Hotline: 0934 519 516
Ho Chi Minh office
Address: Room 301, Floor 3, 459 Su Van Hanh, Ward 12, District 10, HCMC
Hotline: 0982 513 898
Email: contact@ssm.vn
Website: https://ssm.vn
