Tai Thong’s outdoor LED advertising screen is strategically placed in a prime location where tens of thousands of people pass by each day in Ho Chi Minh City.
1. Tai Thong strengthens brand recognition in 2024
Tai Thong is a premium Mid-Autumn Festival cake brand imported from Malaysia, present in Vietnam since 2015. After nearly 10 years of building and affirming product quality, Tai Thong has become a familiar name in the high-end Mid-Autumn Festival cake “village,” loved by many.
Tai Thong brings a blend of traditional and modern cultural elements. Besides the traditional flavors that have made its name, Tai Thong constantly innovates, introducing new and unique ingredients to diners such as green tea, Musang King durian, sea prawns, scallops, and unique combinations of nutritious nuts.
The 2024 Mid-Autumn Festival cake collection “Timeless Elegance” continues to be a new breakthrough for Tai Thong. The cakes are not only about the taste, but Tai Thong also pays special attention to aesthetic design, creating luxurious gift boxes that are visually appealing.
In 2024, Tai Thong plans to intensify brand recognition. Advertising campaigns for the Mid-Autumn Festival are being launched across various media channels, widely promoting the brand.
Tai Thong Bakery’s 2024 moon cake collection
2. Tai Thong’s outdoor led advertising project
One of the projects Tai Thong has implemented for this brand-building plan is advertising on outdoor digital LED screens. This project was meticulously researched and executed by Tai Thong with the support of Sixth Sense Media, an outdoor advertising company.
Prime location for Tai Thong’s outdoor led advertising screen
Firstly, in terms of location, Tai Thong’s outdoor LED advertising screen is situated right at the beginning of Kenh Te Bridge. This bridge connects District 4 to District 7, where there is a very high volume of traffic and pedestrians every day. The LED screen has a wide, clear view, easily attracting the attention of passersby.
Beautiful and impressive advertising display at all times of the day
Next, in terms of size, this outdoor LED advertising screen is a large-format LED screen. Using advanced lighting technology, the brand’s TVC advertisements are displayed not only clearly but also optimally visible both during the day and at night.
Impressive production investment in Tai Thong’s TVC advertisement
Lastly, Tai Thong’s TVC advertisement is impressively produced. The 15-second advertisement features stunning images of the 2024 Mid-Autumn Festival cake collection. Each day, the advertisement is displayed approximately 240 times, helping viewers to be impressed and remember the brand better.
Prime location, luxurious outdoor LED advertising screens—all contribute to enhancing and affirming the distinct class of Tai Thong’s high-end Mid-Autumn Festival cake brand!
Below are some other images of the project captured by Sixth Sense Media:
3. SIXTH SENSE MEDIA
After the double-decker bus roadshow for Tai Thong, Sixth Sense Media is honored to continue partnering with the brand in this outdoor LED screen advertising campaign. In this project, Sixth Sense Media is responsible for booking, setting up the advertisement, and providing continuous reporting to the brand.
Sixth Sense Media is a comprehensive outdoor advertising company offering various advertising services. Businesses needing to implement multi-channel advertising campaigns and require experienced units for effective execution with optimal costs, please contact us!
THE SIXTH SENSE MEDIA., JSC
Hanoi Office
Address: No. 6 Nguyen Cong Tru, Hai Ba Trung District, Hanoi
Hotline: 0934 519 516
Ho Chi Minh office
Address: Room 301, Floor 3, 459 Su Van Hanh, Ward 12, District 10, HCMC
Hotline: 0982 513 898
Email: contact@ssm.vn
