FE Credit’s bus advertising project was launched in 6 different provinces and cities. This is a long-term advertising campaign to help enhance the brand’s positioning.
1. About FE Credit
The predecessor of FE Credit is the consumer credit division of VP Bank, established in 2010. Until 2014, the company separated to operate separately and became a reputable and safe credit company in Vietnam. Vietnam.
FE Credit’s customers are mainly low-income workers who cannot access loans at commercial banks. By offering many attractive credit packages with low interest rates, FE Credit has helped many people solve financial difficulties with quicker and simpler disbursement conditions and conditions.
During 11 years of establishment and operation, FE Credit’s overarching goal is: Developing safe consumer loan products that are close to people, thereby promoting sustainable and transparent market development. Besides, contributing to repelling “black credit” and enhancing the role of consumer finance companies in Vietnam’s financial system.
2. Large-scale bus advertising campaign of FE Credit
In order to bring safe credit closer to people, FE Credit has chosen an effective mass communication channel, which is advertising on buses. The bus advertising campaign in 2017 was “played big” by FE Credit on more than 50 buses distributed in 6 provinces and cities: Hanoi, Ho Chi Minh City, Da Nang, Can Tho, An Giang, and Binh Duong.
FE Credit’s bus advertising campaign runs for 12 months. The selected form of advertising is gluing ultra super king bus advertising in Ho Chi Minh City and advertising on bus bodies in the remaining 5 provinces and cities. With a large display area, FE Credit’s ads quickly impress and make viewers remember.
During the long advertising period, FE Credit has made changes to the maquette to both refresh and prevent customers from getting bored.
3. About Sixth Sense Media
Sixth Sense Media is pleased to have the opportunity to cooperate and support FE Credit to deploy a large-scale bus advertising campaign. We have many years of experience and have deployed many campaigns of a similar size. Therefore, we can give the most practical and appropriate advice for the brand.
FE Credit’s bus advertising campaign was conducted simultaneously by Sixth Sense Media in all provinces and cities in a quick time. We meet all aspects of quality, progress to the best cost for customers!
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