“Choose Delicious Cakes – Choose Tai Thong” is the central message of the three-week double-decker bus roadshow project in Ho Chi Minh City by this premium cake brand.
1. Tai Thong – A Premium Mooncake Brand Over 100 Years Old
In 1910, on a small street in the China Town area of Singapore, Mr. Kwok Tai Ping’s family bakery was always bustling with customers daily. This small bakery specialized in traditional Hong Kong-style sweet cakes, handcrafted with fresh, locally-sourced ingredients.
Over time, with creativity and skill, the baking recipes became more diverse, blending familiar Eastern ingredients with rich French butter and Japanese diet sugars to create clean, safe, and healthy cakes. Tai Thong was born from the inspiration of these special cakes.
Tai Thong has been bringing the essence of culinary excellence to Vietnam since 2015. When premium imported mooncakes were still quite unfamiliar to the public, Tai Thong was the pioneering brand leading the way.
Nearly 10 years of bringing Singapore’s secret mooncake flavors to Vietnam, Tai Thong has conquered numerous diners, becoming one of the most talked-about premium mooncake brands. In addition to the traditional flavors, Tai Thong’s imported mooncakes offer new creations like green tea, Musang King durian, sea shrimp, scallops, and unique combinations of nutritious nuts.
Not only convincing customers with product quality, but Tai Thong’s annual mooncake collections are also constantly being renewed and creatively designed. From quality to appearance, Tai Thong’s mooncakes have become luxurious, impressive gifts every Mid-Autumn Festival season.
2. Tai Thong colors Ho Chi Minh City orange with double-decker bus roadshow
The Tai Thong Mooncake Collection 2024 – Timeless Elegance 2024 conveys the message of strong connections between generations and timeless cultural values. This year, Tai Thong decided to increase its recognition and further assert its position in the Vietnamese market.
One of the advertising and communication campaigns Tai Thong implemented is the double-decker bus roadshow. The project runs for three weeks in Ho Chi Minh City, continuously showcasing the Tai Thong brand and leaving a strong impression on consumers.
Tai Thong’s super prominent orange double-decker bus
The vibrant orange double-decker bus of Tai Thong stands out all over the streets, passing famous landmarks such as the City Theatre, Notre Dame Cathedral, Ben Thanh Market, Bach Dang Wharf, Nguyen Hue Walking Street, and Turtle Lake.
The roadshow route travels through the most famous and bustling tourist spots in Ho Chi Minh City
As a constantly creative brand, the double-decker bus advertising campaign of Tai Thong also has unique highlights. Instead of the usual advertising decals, Tai Thong uses additional lightbox signs attached to the bus. Whether during the day or when the city lights up, the Tai Thong double-decker bus attracts attention wherever it goes.
The Tai Thong double-decker bus advertisement design features impressive 3D effects
The Tai Thong double-decker bus when illuminated
The double-decker bus roadshow campaign of Tai Thong has also gone viral on social media with the check-in and receive cake program. Customers only need to send a check-in photo with the Tai Thong double-decker bus, post the picture on Facebook, and share it with friends for a chance to receive a delicious Taiwanese salted egg yolk pineapple mooncake.
Thus, from the streets to social media, the orange color and Tai Thong mooncake brand have been widely covered!
3. Sixth Sense Media
Sixth Sense Media is honored to have been chosen by Tai Thong to execute the double-decker bus roadshow project for the brand. This campaign was fully executed by SSM, from decoration to bus operation, helping Tai Thong capture the most beautiful images of this special double-decker bus.
Sixth Sense Media wishes Tai Thong a brilliant Mid-Autumn Festival, bringing the essence of Singaporean cuisine to millions of Vietnamese diners!
THE SIXTH SENSE MEDIA., JSC
Hanoi Office
Address: No. 6 Nguyen Cong Tru, Hai Ba Trung District, Hanoi
Hotline: 0934 519 516
Ho Chi Minh office
Address: Room 301, Floor 3, 459 Su Van Hanh, Ward 12, District 10, HCMC
Hotline: 0982 513 898
Email: contact@ssm.vn
