Double A’s double-decker bus roadshow campaign, running for three months in Ho Chi Minh City, includes exterior decal wrapping, seat decorations, and pen giveaways for passengers.
1. Double A – A Leading Brand in High-Quality Printing Paper
Founded in 1991 in Thailand, Double A specializes in producing and supplying printing paper along with other office supplies. Today, Double A paper is available in over 130 countries, recognized as a premium printing paper brand in Asia, with strong performance in Australia, Europe, and the Middle East, and long-term growth potential.
Double A’s success is not based on luck but on the excellent quality of its products and its sustainable brand development strategy. Some outstanding features of Double A printing paper include:
- High printing sharpness, ensuring ink doesn’t fade.
- Maximizing printing efficiency while extending the lifespan of office printers.
- A smooth paper surface that enhances ink absorption.
- The paper’s whiteness creates high contrast when printed, preventing color fading.
- Double-sided use with consistent quality standards.
- Long-lasting shelf life, enhancing document storage time.
In addition to its core product of printing paper, Double A also offers various office supplies like pens, staplers, and sticky notes at competitive prices.
2. Double A’s impressive double-decker bus roadshow campaign
In 2024, Double A plans to ramp up its communication efforts and strengthen its brand positioning in Vietnam. One of its target markets is Ho Chi Minh City, the most populous and economically leading city in the country. However, it’s also a highly competitive market, requiring innovative and striking advertising campaigns to attract customers.
Double A’s double-decker bus decorated beautifully
After extensive research on the market, Double A launched a double-decker bus roadshow campaign in Ho Chi Minh City for three months. The campaign features:
- Advertising decals covering the bus exterior with striking 3D LED box designs.
- The bus interior decorated with “Double A” lettering on the seats, check-in hashtags for customers, and free pen giveaways for passengers.
- The double-decker bus follows its regular tourist route, operating from 9 AM to 9:50 PM daily, passing through bustling streets, famous tourist spots, and numerous office buildings—targeting Double A’s core customer demographic.
Below, Sixth Sense Media invites you to view some images of the Double A double-decker bus roadshow campaign.
3D LED lightbox design on the bus
Double A’s double-decker bus attracts attention wherever it goes
The bus follows routes through large, beautiful streets in Ho Chi Minh City
Double A’s double-decker bus at night with lights on
Advertising decorations inside the double-decker bus
Free pen giveaways for passengers
3. Unique features of Double A’s double-decker bus roadshow campaign
- The three-month-long campaign creates a strong impression and enhances brand awareness.
- The 3D LED lightbox bus design captures attention both day and night.
- In addition to street parades, Double A combines interior seat decorations with free pen giveaways, building goodwill with passengers.
While double-decker bus roadshows have become common in Ho Chi Minh City, Double A’s creative design, thoughtful gift-giving, and long-term advertising investment make their campaign stand out.
4. Sixth Sense Media – Partnering with Double A for the Double-Decker Bus Roadshow Project
Sixth Sense Media is honored to have earned Double A’s trust for this roadshow project in Ho Chi Minh City. We directly assisted with planning, bus rentals, maquette adjustments, printing, decal installation, LED lightboxes, and interior bus advertising.
With over 15 years of experience, Sixth Sense Media is a trusted partner for both large and small brands in roadshow campaigns and transportation advertising. From service quality to competitive pricing, and customer care policies, we are confident in satisfying every investor!
THE SIXTH SENSE MEDIA., JSC
Hanoi Office
Address: No. 6 Nguyen Cong Tru, Hai Ba Trung District, Hanoi
Hotline: 0934 519 516
Ho Chi Minh office
Address: Room 301, Floor 3, 459 Su Van Hanh, Ward 12, District 10, HCMC
Hotline: 0982 513 898
Email: contact@ssm.vn
