Horizon International Bilingual School advertises on LED screens at Lotte Mall West Lake

Horizon International Bilingual School has booked the entire LED advertising screen system at Lotte Mall West Lake to promote its early enrollment discount program.

1. Horizon International Bilingual School: A World-Class Learning Environment in Vietnam

Horizon International Bilingual School was established to provide education for children of expatriates living and working in Vietnam, overseas Vietnamese families, and local Vietnamese students who wish to study in a professional international environment. The school aims to develop bilingual proficiency from an early age. Currently, Horizon is home to an international student community representing 42 different cultures from around the world.

To achieve its educational goals, Horizon follows the Cambridge International Curriculum across all levels, from kindergarten and primary school to secondary and high school. Additionally, the curriculum set by the Vietnamese Ministry of Education is incorporated to ensure that students meet both local and international academic standards.

Beyond classroom learning, Horizon fosters a holistic educational experience through various activities that connect students with their peers, teachers, and parents. These initiatives aim to enhance learning quality, equip students with essential skills, and promote overall development.

The school is equipped with modern, well-invested facilities, including functional rooms, spacious recreational areas, and sports facilities. At Horizon, education is seen as a lifelong journey, best achieved through joyful and enriching experiences that foster a love for learning and self-discipline.

2. Horizon’s LED Advertising Campaign at Lotte Mall West Lake

Horizon International Bilingual School has launched its enrollment campaign for the 2025–2026 academic year. To encourage early registration, the school is offering a 5% discount for students enrolling between March 1 and April 15. To ensure that parents do not miss this exclusive offer, Horizon has implemented a multi-channel advertising strategy, including a large-scale LED screen campaign at Lotte Mall West Lake in Hanoi.

The first reason Horizon chose Lotte Mall West Lake is that it is one of the largest and most modern shopping malls in Hanoi. With its spacious, high-end infrastructure and a diverse customer base that aligns with Horizon’s target audience, the mall provides an ideal platform for the school’s promotional campaign. Additionally, the mall’s location is conveniently close to Horizon’s Hanoi campus.

LED screen advertising in Lotte Mall West Lake “luxurious” affirms brand class

As an international-standard school, Horizon pays great attention to the effectiveness and aesthetics of its advertising campaigns. The school’s advertisements must meet high visual standards, target the right audience, and have a high display frequency. To maximize visibility, Horizon has booked the entire LED screen system at Lotte Mall West Lake, including wall-mounted LED screens at entrances, central hallways, elevator LED screens, and digital directory screens.

Wall-mounted LED screen advertising at the entrance area

LED screen advertising at the large lobby of the shopping mall

LED screen advertising in the elevator

LED screen advertising in the map area of the shopping mall

The presence of Horizon’s advertisements on these high-quality LED screens enhances brand prestige and solidifies the school’s reputation. Lotte Mall has strict criteria for advertising partners, and only selected brands can secure placement within the mall.

Horizon’s advertisement airs in a 15-second spot, playing 240 times per day. This repeated exposure ensures that a large number of visitors see the ad throughout the day. During peak hours on weekends, the increased mall traffic further boosts the campaign’s effectiveness.

3. Sixth Sense Media: Horizon’s Advertising Partner

Sixth Sense Media is proud to collaborate with Horizon International Bilingual School on this large-scale LED advertising campaign at Lotte Mall West Lake. With extensive experience in the advertising industry, Sixth Sense Media is a leading provider of both indoor and outdoor LED screen advertising solutions nationwide.

For brands looking to advertise at shopping malls, Sixth Sense Media offers a variety of effective services beyond LED screens, including escalator advertising, ceiling banners, billboards, POSM displays, and activation events. If you are interested in our services, please contact us for prompt assistance!